Since Monday 49 million people have all watched one video on YouTube. Even for the latest Justin Beiber track, this volume of traffic notably irregular, but 49 million people, won’t all watch the same video for no reason. The video in question was made and posted by American charity, Invisible Children and is an epic […]
Category Archives: Digital Marketing
A couple of weeks ago, we gave you all the info you needed to create your own YouTube channel. Undoubtedly you strode confidently to work the next day logged on to your computer and began to create your channel with all the finesse of a marketing professional. But now you have it, all set up […]
Following an article we wrote last year about Burberry’s increased use of social media throughout fashion week in London, it has come to my attention that more brands are embracing the digital age including Topshop who are using their mobile app to engage users throughout the fashion event.
Why should I have an e-newsletter? It’s more work on top of what you already do, it takes time that you don’t really have, and you can’t be bothered. Why wouldn’t you have an e-newsletter? It took us awhile to embark upon the voyage to producing a newsletter to go out to the hundreds of […]
Spread the word with your own YouTube Channel When YouTube began in 2005, the site was a utopia of different videos, from individuals, about anything and everything. Brands and businesses have been fearful of the uncontrollably free nature of the site and often avoided it completely to ensure they weren’t mixed up in all the […]
The latest development on the bar code arrived awhile ago, but has only began to be used widely and to its full potential recently, It’s the QR code. Whether you know what a QR code is or not, you will have seen them dotted around, as they are used on almost all product packaging from […]
Developed to make your days easy and increase your ability to post on multiple outlets at once with one single click, Hootsuite at Tweetdeeck are third party social media management systems. Allowing you to monitor all elements of your social media profiles at once on one screen, the management systems have come about as individuals […]
If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]
Yet another example of social media influencing society and the way we work, comes in the form of the social media influence on press release distribution specifically important for those in the public relations industry. Research conducted by PR resource PRNewswire and Crowd Factory has found that 48% of press release sharing happens on Facebook, […]
A recent survey conducted by Wordbook.com with SME’s around the UK came to the conclusion that 18% of those using Google Adwords currently, actually managed to a return on investment on the easy, targeted advert system. The program which sells itself as a “direct and cost effective way of boosting brand awareness” has left a […]







