Your website is your most tireless employee, working 24/7 to drive sales and market your business. However, even the most dedicated digital salesperson can falter at the final hurdle. Imagine a customer navigating your online store, adding items to their cart, and reaching the checkout, only to encounter a frustrating payment process. This is precisely […]
Category Archives: UX / User Experience
We’re excited to share one of our latest projects – a brand new website for Mark Taylor Ltd, a growing logistics business based in Sutton-in-Ashfield, Nottinghamshire. About the Client Mark Taylor Ltd (MTL Logistics) is a UK-wide haulage and freight delivery company with a fleet of around 50 trucks and trailer units. Their services include […]
Customer advocacy is the act of promoting a brand, product, or service through positive word-of-mouth, recommendations, and reviews. Customer advocacy holds significant importance due to the psychological impact of peer recommendations versus traditional advertising. Simply put, there is no better marketing than positive word of mouth. With social media and online reviews, consumers are more […]
Recently we came across this video from the BBC, and while it made us laugh, it got us thinking about lessons your ecommerce website shop could take from the traditional retail user experience… Think about it this way; have you ever walked into a ‘brick and mortar’ shop and been immediately put off by a […]






