GOOGLE REVIEWS
If you’ve ever struggled with what to post on social media, these topical days can help you boost your social media in April and inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a […]
Tag Archives: branding
29
Mar
Mar
When I was in New York, amongst all the other wonderful and amazing things within the fascinating film-set streets something I did notice a lot of, was Guerrilla Marketing. I’m not talking about the Phil Collins Cadbury Dairy Milk advert, no Guerrilla Marketing is something completely different. Straying away from traditional marketing methods, Guerrilla marketing […]
28
Mar
Mar
A lot of brands dream of global domination, becoming a worldwide leader in their specific field and being the go to place for their products and services around the world. Having a brand that is used in every country, however, can create substantial difficulties, and lots of brands have fallen foul when they haven’t ensured […]
31
Jan
Jan
Spread the word with your own YouTube Channel When YouTube began in 2005, the site was a utopia of different videos, from individuals, about anything and everything. Brands and businesses have been fearful of the uncontrollably free nature of the site and often avoided it completely to ensure they weren’t mixed up in all the […]
Marketing Strategy, Xposure Archive
Do you recognise the 6 early signs that your brand isn’t working?
30
Nov
Nov
Every business no matter how big or small, has a brand and branding. Whether you realise it or not, from day one of trading your business is building a brand. No brand is unchanging, all brands evolve with time and those that were once strong, can wilt and die if the business portrays itself inappropriately […]
21
Nov
Nov
If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]
Marketing Strategy, Xposure Archive
If you buy this product your life will better- The perils of brand promises
25
Oct
Oct
How close is your brand to your brand promise? When creating a brand, many companies brag all they can, talking up their product or service, telling us how amazing it is. It seems to the unsuspecting customer that the brand can do no wrong, and how did I ever survive without it? Although this may […]
26
Aug
Aug
Stimulate and engage conversation that allows to change perception, diagnose expectations and bring clarity to the dialogue. This is an important image to remember when developing your brand strategy, which is the basis upon which all your communications will stem. It is the most important aspect throughout your brand. Make sure that throughout the […]
17
Aug
Aug
Seeing our favourite celebrities championing well-known products is nothing new to our screens and in the past the launch of a product wouldn’t go ahead without the gleaming white smile of a TV or Film Star permanently placed behind the thing that company wished to sell.
23
Oct
Oct
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your marketplace and where you want it to sit in your marketplace against your competitors. By talking to your customers and also relevant focus groups you can build up a picture of where […]
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