Data driven marketing is a powerful growth tool for forward-thinking businesses. It allows you to make informed decisions based on real-world data specific to your business rather than guesswork, enabling you to better target your audience and optimize your campaigns.

Implementing Data-Driven Marketing

Implementing data-driven marketing can seem daunting, but it doesn’t have to be. The key is to start small and build up as you become more comfortable with the process.

We will work with you to develop data collection and analysis processes to deliver results that can be acted upon and implemented so real wins can be gained as quickly as possible.

Align with your goals

Data-driven marketing can deliver results for you and your business, but it’s important that we work together on the right track focusing on delivering the most important goals. Aligning your data-driven marketing strategy with your business strategy makes sure you attract the right people at the right time with the right message.


data driven marketing graphic showcasing real-world data overlapping

Set KPIs to track

Setting KPIs to track regularly allows you to make sure the money you are investing is delivering results in the right areas.

data collection systems that work together – joined up data collection to reveal the whole picture

Regular insightful analysis

From the KPIs, we can then implement the right systems and solutions to track the correct data. Unlike traditional marketing where campaigns work in silos, our data marketing is a holistic approach looking at the full marketing sales funnel and life cycle of a client, making improvements throughout to deliver an overall greatly improved ROI.

Feedback and continuous improvement

Conversion rate optimisation is a continuous process. Of collecting data, analysing and implementing experiments to test improvements. If our experiments work – great, if they fall below expectations, then we need to understand why and try and improve it.

Working together with own knowledge and your understanding of your industry, we can make little improvements throughout the marketing and sales funnel to deliver more leads and sales to your business.

Start data-driven marketing
full circle graphic showing the research, test, implement and analyse process

Xposure & Data-Driven Marketing

Xposure Creative are a boutique digital marketing agency specialising in marketing in Newark & Mansfield, Nottinghamshire. We work with our clients every month, creating exciting experiments, delivering improvements and analysing what works and what needs improving. Our clients receive proven solutions that improve their ROI from their marketing budget. Delivering more enquiries, more leads and better sales.

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Next steps?

Contact us for an exploratory call to see if we fit your business needs. Let's discuss what success looks like for you.