Email Marketing

Advantages of Email Marketing

Using email in your marketing is a powerful tool for businesses. You will already know this by the number of emails you receive from brands you love, every day. It allows you to communicate with a large audience quickly and cost-effectively, while also providing the opportunity to personalise messages and track results.

Implementing an Email Marketing Strategy

Implementing an email marketing strategy can be a daunting task, but it doesn’t have to be. With the right tools, help and strategies in place, you can create effective email marketing campaigns that will help you reach your marketing and business goals.

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Gather & collect emails

You may already have a list of emails of customers or enquiries, or maybe you are just starting out with no lists. Either way, we can help you grow your lists through legal and ethical means. We have proven creative list-generating ideas that can attract the right people to join your email list and keep them engaged.

Creative emails and content

Marketing successfully using email contains a lot of nuances. When to email? How often? What to include – long-form content or short quick bite-size content? We can work with you to create effective and creative email campaigns that engage your audience and encourage action – whether that is downloads, visits, enquiries or sales.

Measure and analyse data

Collecting data on the email campaigns and then analysing that data along with data collected from your website, we can help you identify what works well with your audience and what actually drives sales from the email – not just clicks.

Split your list and test

As we learn more about your audience, your clients and their interests and desires, we can begin to split your lists and send more dynamic content emails to individuals, so they receive more of what interests them and less of what doesn’t.

Smarter email marketing

GDPR & privacy

Whenever you implement email marketing it’s vital that you remain within the law (GDPR) and protect your client’s data and privacy.

We use all compliant systems. We never buy email addresses and we use ethical engaging ways to grow your email list.

By creating engaging content and creative campaigns we attract the people we want and not the people who will only lower our return on investment (ROI) and increase our cost per acquisition (CPA).

Xposure and
Email Marketing

Xposure Creative are a boutique digital marketing agency specialising in data-driven marketing and email marketing in Newark & Mansfield, Nottinghamshire. We work with our clients every month, creating exciting email marketing campaigns and analysing what works and what needs improving. Our clients receive proven solutions that improve their ROI from their marketing budget. Delivering more enquiries, more leads and better sales.

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