Why your business needs a CRM

Modern businesses need a robust and flexible CRM system that can help you improve customer journeys, increase efficiency, boost collaboration, drive the sales cycle, gain valuable insights, and scale your operations as your business grows. With a CRM system, you can centralize customer data, automate manual tasks, and facilitate collaboration between marketing and sales teams, which can lead to better customer service, more sales leads, and increased revenue.

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SharpSpring by Constant Contact – our premier CRM

SharpSpring by Constant Contact – our premier CRM

Benefits of a CRM System

There are many benefits of implementing a CRM (Customer Relationship Management) system for a business. A CRM can help you streamline business processes, improve customer interactions, and ultimately drive growth and revenue…

Improved Customer Experience

With a CRM system, you can better understand your customers and their needs, preferences, and behaviours. By using this information, you can personalize your interactions with them and provide better customer service, which can lead to increased customer loyalty and satisfaction.

Increased Efficiency

A CRM system can automate many manual tasks, such as data entry, follow-up emails, and appointment scheduling. This can free up your employees’ time and allow them to focus on higher-level tasks, such as sales and customer service.

Better Collaboration

A CRM system can facilitate collaboration between different teams within your business, such as sales, marketing, and customer service. By accessing the same customer data, teams can work together to develop targeted marketing campaigns and improve customer service throughout the sales cycle.

Increased Sales

With a CRM system, you can track leads, manage sales pipelines, and identify cross-selling and upselling opportunities. This can help you close more deals with potential customers and increase revenue.

Data Analysis and Insights

A CRM system can provide you with valuable data and insights about your customers, such as purchase history, preferences, and behaviours. Analysing this data lets you make more informed decisions and improve your overall strategy.

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A CRM system can be scaled up as your business expands, allowing for more users, data storage and customizations that reflect the evolution of your needs.

Choose between 2 CRM solutions

We offer 2 potential CRM solutions to businesses like yours. Depending on your goals, company size and budget we find 1 of the 2 CRM solutions that will work for you…


SharpSpring is our flagship, all-in-one marketing platform that combines a powerful CRM, marketing automation, email tracking, social media posting, visitor tracking, lead scoring, reporting and lead management into a single platform, which can save businesses time and money. Users can manage all aspects of the customer lifecycle, from lead capture to customer retention, within a single system.

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vBout is our budget introductory level marketing CRM system that combines CRM, marketing automation, email marketing, social media posting and lead generation into a single system. Users can manage clients and leads in 1 platform with customisable dashboards and reporting. not as powerful and in-depth as SharpSpring it offers great value for money for smaller businesses.

Do you need to upgrade your current CRM?

It may be necessary to consider upgrading or changing your current CRM system if certain signs are present.

Lack of Flexibility

If your current CRM system is inflexible and cannot be customized to meet your business needs, it may be time to upgrade or switch to a new system that can adapt to your changing requirements.

Limited Integration

If your current CRM system does not integrate well with other third-party integrations or business systems, it may be hindering your productivity and limiting your ability to get a complete view of your customers.

Poor User Experience

If your current CRM system is difficult to use or navigate, it may be frustrating your employees and hindering their ability to effectively use the system.

Limited Reporting

If your current CRM system does not provide you with the data and insights you need to make informed business decisions, it may be time to look for a system that can offer better reporting and analytics capabilities.

Lack of Support

If your current CRM vendor does not provide adequate support or does not respond to your needs in a timely manner, it may be time to switch to a vendor that can provide better support and services.

You’ve out Grown it

If your business has grown and your current CRM system cannot scale to meet your needs, it may be time to look for a new system that can accommodate your growth.

Xposure & CRM Systems

Xposure Creative are a boutique digital marketing agency specialising in data-driven marketing and CRMs that drive growth in Newark & Mansfield, Nottinghamshire. We work with our clients every month, creating exciting lead-generation campaigns and analysing what works and what needs improving. Our clients receive proven solutions that improve their ROI from their marketing budget. Delivering more enquiries, more leads and better sales.

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Next steps?

Contact us for an exploratory call to see if we fit your business needs. Let's discuss what success looks like for you.