GOOGLE REVIEWS
The latest development on the bar code arrived awhile ago, but has only began to be used widely and to its full potential recently, It’s the QR code. Whether you know what a QR code is or not, you will have seen them dotted around, as they are used on almost all product packaging from […]
Tag Archives: advertising
28
Nov
Nov
Following the release of the latest United Colours of Benetton shock-vertising campaign featuring photoshopped images of religious and political leaders kissing, I thought an interesting and thought provoking blog would be to consider the effectiveness of adverts that are built to offend. With this in mind, scholars have been arguing for decades whether shock-vertising is […]
09
Aug
Aug
When advertising your business, there are so many outlets to choose from that it can be hard to know which one suits your business. Nowadays you would be hard pressed to find someone who has a computer and uses the internet, that hasn’t heard of, or doesn’t use Google. When searching for information, all […]
23
Oct
Oct
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your marketplace and where you want it to sit in your marketplace against your competitors. By talking to your customers and also relevant focus groups you can build up a picture of where […]
