Category Archives: Xposure Archive

Cheap, Clever, Effective Social Media Marketing.

A retro-style image showing a man and a woman using large blue megaphones to communicate across a crowd in an outdoor auditorium, symbolising interactive marketing campaigns and gamified loyalty programmes in the UK.

Here’s a really great example that might give you a little inspiration for your own Friday afternoon social media marketing push. Me again! I spoke a couple of weeks ago about social media for business and how by having a clear strategy, your business can really benefit from spending time in the right places online. […]

How online marketers reacted to the Apprentice final

When Alan Sugar decisively raised his finger in the direction of Mark Wright during the recent Apprentice final, a loud murmur was heard coming from online marketers across the web. Rather than support their industry peer, many took to blogs and social media to vent criticism and condemnation of the 25 year old’s business plan. A lack of originality within a crowded market being the chief appraisal.

The Facebook update that local businesses can’t ignore

Facebook is trying to turn itself into the online interface of your entire existence – it may already be the main way you communicate with your friends, share content, read the news… Facebook even tells you who you should be friends with and what bands you should like!

The Growing Dominance of Viral Marketing

  How to make money using the internet was something of a quandary for advertisers at the dawn of this millennium. It was apparent that the market was going to shift with the new digital dimension rapidly emerging, but could they predict that the key to marketing success would be cute animals and a decades-old […]

How could Facebook’s upcoming changes affect your internet marketing strategy?

Facebook are planning to cut down on the amount of promotional content its users see on their dashboard. This refers to content from pages they have liked, rather than paid for ads, so all your hard work building an online following will be diminished if you ignore the changes.

Marketing at Christmas: What Can Your Business Learn?

Halloween has passed and all of a sudden Christmas is here. It is as though November no longer exists. The reality is that, because the festive market is so competitive, businesses have to really step up their online marketing efforts and, at this time of year, emotion is key. Whether your business is b2c or b2b, what can you learn from these techniques?

How-to for Google MyBusiness

Vintage collection of 19th-century items including antique newspapers, postcards, magnifying glass, feather pen, and writing ink.

Announced on Thursday 12th June 2014, Google MyBusiness has been flagged to be a major change on how local businesses can effectively market their presence online. This new interface combines the features of Google Places to give users a unified experience to deliver information about your service to your customers via Search, and Google Maps. […]

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