Branded Youtube pages, broadcast yourself!

PLEASE BE AWARE: This is an old article, and while we think there are still nuggets of good advice included here, it may be out of date. Things move very quickly in the world of Digital Marketing, Lead Generation and Conversion Rate Optimisation - so please see our latest news for the most recent advice on how to get more out of your website and online marketing.

Spread the word with your own YouTube Channel

When YouTube began in 2005, the site was a utopia of different videos, from individuals, about anything and everything. Brands and businesses have been fearful of the uncontrollably free nature of the site and often avoided it completely to ensure they weren’t mixed up in all the nonsense.

Nowadays however, the scene could not be more different. Brands are embracing the video revolution and are uploading work, adverts and marketing material to the site onto branded channels where all their messages can be found.

But how easy is it to create a truly useful and successful YouTube channel and how do you actually do it? Read on to discover Xposure’s tips on your YouTube channel.

1. Experiment

When approaching your shiny new YouTube channel, it is important that you experiment with the videos you upload. Try out lots of different styles of video, how to guides, examples of work, you at work or video tours dependent upon your industry. Use the first few months of your channel to discover what your viewers like and what they want to see then you can begin to attract more.

2. Why?

When uploading any or all of your videos, before you put them up, remember to consider why you have your channel. You should be constantly goal-orientated, and each video should reflect what your YouTube channel is there for. You could have it for any number of reasons, customer service, attract and build sales, or build a list of subscribers.

3. Time

Nothing is worse than a neglected social network so make sure you are going to have enough time to actually maintain the site. It’s unlikely you will a moment to spare, so often business out source this service or have interns to maintain their outlets. Mistakes on YouTube can be disastrous, so make sure that you know and trust those who are maintaining it.

4. Communication

This is where the time can really fly, to ensure that you get the most of your YouTube channel, you need someone to respond to the comments made, to make sure that your viewers feel involved. You also need someone to proactively comment on the videos of people who may need your services to encourage involvement and increase knowledge of your existence.

5. Content

Post any tv or video adverts you may have on your YouTube channel, including commercial material as this is great, but make sure that you post more than just that. Include videos behind the scenes of your business and “meet the staff” interviews, as people love hearing about the secrets behind business and how things really happen.

6. Best

Be the best. Make sure that all your content is top notch. What goes online and bares your logo should always be the best it can be, representing your business in the greatest way possible. Quality is key.

7. Search

All your content should be searchable and consider what your customers would search for to find your services. If you tag videos effectively and well, then you will be able to come up in results when others search for your competitors ensuring that you become the first and only choice within your industry.

8. Combine

All your networks should exist as branches of a larger being, so incorporate them all together by tweeting about videos, having links to your Facebook on your channel page and use your branding to ensure everyone knows about your networks and can access them easily.

9. Launch

Don’t just launch and leave! Make sure your channel grows and develops in time to ensure you get the most out of it that you possibly can. Viewers will enjoy new content, and be interested in watching the site develop and grow.

10. Google+

Share all your videos on Google+ as this makes the content rank higher in Google, meaning that not only will your circles see it, but also anyone typing the relevant search tearms.

11. Playlist

Make playlists for your content to increase the ease of use. Make a number of playlists and group similar videos together, so that your audience can easily find the video they want, and will automatically be surrounded by other relevant videos.

Here are some exquistely branded YouTube pages for some larger brands: