GOOGLE REVIEWS
Google’s updated search algorithm, Penguin 3.0, has landed – or at least slid forcefully in on its belly – and many companies are already seeing dramatic changes to their search rankings. Whether your business can expect a sharp rise or fall depends on several factors.
Category Archives: Digital Marketing
Digital Marketing, Social Media, Xposure Archive, XposureDIGITAL
Online marketing and some advice from the new generation: ignore social media at your peril!
06
Nov
Nov
Along the axis of time, everything changes: fashions and trends come and go, technology advances and no generation is ever the same.
20
Jun
Jun
Announced on Thursday 12th June 2014, Google MyBusiness has been flagged to be a major change on how local businesses can effectively market their presence online. This new interface combines the features of Google Places to give users a unified experience to deliver information about your service to your customers via Search, and Google Maps. […]
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
STOP! You might be spending too much on your Google Adwords advertising!
04
Sep
Sep
Have you been utilising Google’s unique brand of advertising, only to find it’s much more expensive than you first thought? Xposure has compiled a list of the four most common mistakes, so that you can stop unnecessary spending and make your adverts as effective as possible.
Conversion Rate Optimisation, Digital Marketing, Email Marketing, XposureDIGITAL
8 Essential Ways to Improve Your Email Newsletter
31
Jul
Jul
A monthly, weekly or even daily newsletter (if you have the time!) can be a great way to increase engagement with your clients, suppliers and associates. As an opportunity to sell yourselves, your services and all your latest news, there really isn’t a good reason not to take advantage of all those names and email […]
05
Jul
Jul
Well it has been a while since Xposure’s last LinkedIn blog post, so to make sure that you haven’t forgotten about all its wondrous possibilities, I thought I would take some time to shed light on some lesser known LinkedIn features. Often seen as the ugly duckling of the social networks and not quite as […]
Digital Marketing, Social Media, XposureDIGITAL
How to Use Twitter for Marketing and Public Relations
29
May
May
As one of the most popular social networking sites ever, with an average audience of (not telling! You’ll have to read our UK Social Media Statistics 2012 post!), it’s important that your company is using social media, and specifically Twitter, to its full potential for marketing and public relations purposes.
Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, Web Design
Top 10 most common spelling mistakes
27
Apr
Apr
Have you ever looked at a sentence you’ve just written and thought, hold on their, something doesn’t look right hear? Spelling can be abit of a nightmare, and even the best of us have days when words just don’t come together… A recent nation-wide survey showed that their are definitely alot of words in the […]
28
Mar
Mar
A lot of brands dream of global domination, becoming a worldwide leader in their specific field and being the go to place for their products and services around the world. Having a brand that is used in every country, however, can create substantial difficulties, and lots of brands have fallen foul when they haven’t ensured […]
15
Mar
Mar
With the London 2012 Olympics looming over us, getting closer and closer by the minute, and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]
