GOOGLE REVIEWS
We’ve all been there. You open ChatGPT or Claude, ask it to “write a Facebook post about our new service,” and wait for the magic to happen. The result? It’s… fine. It’s grammatically correct, but it’s generic and lacks soul. It feels like it was written for everyone and, as a result, it resonates with […]
Category Archives: Google Ads
Content Marketing, Digital Marketing, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, SEO, Social Media, XposureDIGITAL
What is an Online Marketing Agency?
14
Oct
Oct
In 2024, having an online presence is no longer optional for businesses—it’s a necessity. The rise of e-commerce, mobile usage, and social media has revolutionised the way businesses interact with consumers. In fact, over 85% of consumers now use the internet to find local businesses, and without a strong digital presence, many companies struggle to […]
Black Friday, Content Marketing, Digital Marketing, eCommerce, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, Marketing Strategy, Personas, SEO, Social Media, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
14 Steps to Rocket Your Black Friday Sales & Leads
18
Oct
Oct
Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
Why your Facebook ads and Google ads don’t convert
04
Aug
Aug
Do you currently run or have you ever run Google Ads and been disappointed with the results? Are Facebook ads just a dark-art that never delivered on the return they promised? Have you spent money on them and it felt like you were giving Mark Zuckerburg monthly bank transfers for no return? If so, then […]
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
Facebook Ads or Google Ads? Which one is better for your business
14
Jun
Jun
Do you want to get the most out of your advertising budget? Are you trying to decide between Google Ads and Facebook Ads for your business? It can be difficult to know which one is better for you, as both have their own unique benefits and drawbacks. Digital advertising has become an integral part of […]
03
Apr
Apr
In an ideal world, everyone who visits your website for the first time fills out a form to download a guide or brochure, signs up for a newsletter, or even just gets in touch with you right away. Moments later, your sales team reaches out to this lead, and they hand over their credit card […]
Content Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Automation, Social Media
22 ideas to market your business in the Coronavirus outbreak
27
Mar
Mar
As the UK goes into shutdown to contain the spread of the coronavirus, it has become harder and harder for businesses to survive, never mind thrive. Especially for small businesses. As the person in charge of marketing at your company, your marketing plans are having to change – rapidly. New ways of marketing are having […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
Content Marketing, Email Marketing, Google Ads, Marketing Automation, Personas, SEO, XposureHUB
Xposure present at the 2020 Breakfast Meeting
28
Oct
Oct
In October we took the opportunity to sponsor the Mansfield & Ashfield 2020 Breakfast meeting at Portland College. 2020 is a local networking group who meet once a month at 7:30am for breakfast and talks. Local businesses from Mansfield & Ashfield who are members, find out about what is happening in the local business community, […]
Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, XposureDIGITAL
Adwords vs Facebook Ads – Where should you spend your money?
16
Jul
Jul
Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their stats: Google […]
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