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In 2024, having an online presence is no longer optional for businesses—it’s a necessity. The rise of e-commerce, mobile usage, and social media has revolutionised the way businesses interact with consumers. In fact, over 85% of consumers now use the internet to find local businesses, and without a strong digital presence, many companies struggle to […]
Category Archives: Marketing Automation
Digital Marketing, Email Marketing, Marketing Automation, Social Media, XposureHUB
How a Marketing Automation Agency Can Transform Your Business Strategy
27
Sep
Sep
Businesses are always on the lookout for innovative methods to optimise operations and deepen customer engagement. Marketing automation stands out as a game-changing solution that not only saves time but also boosts efficiency and maximises return on investment (ROI). With the growing adoption of this technology across various industries, gaining a comprehensive understanding of its […]
Digital Marketing, Email Marketing, Marketing Automation, Marketing Strategy, Web Design, XposureDIGITAL, XposureHUB
5 Key Benefits of Hiring a Local Marketing Agency for Your Small Business
28
Aug
Aug
In the UK, small businesses face numerous challenges, from standing out against larger competitors to keeping up with the latest marketing trends. For many, the pressure to grow and maintain a strong customer base can feel overwhelming, especially with limited resources and valuable time. This is where the role of a local digital marketing agency […]
Conversion Rate Optimisation, Digital Marketing, Email Marketing, Marketing Automation, Marketing Strategy, Personas, Social Media, XposureDIGITAL, XposureHUB
Digital Marketing Blueprint: Insights From Our Talk at Hucknall Business Club
12
Dec
Dec
Recently, Xposure had the privilege of addressing Hucknall Business Club, sharing invaluable insights into the dynamic world of digital marketing, tailored specifically for small businesses. Here are some of the slides from Steve’s presentation, where we explored the intricacies of our approach, and what you can take away from knowing who your target audience is… […]
Black Friday, Content Marketing, Digital Marketing, eCommerce, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, Marketing Strategy, Personas, SEO, Social Media, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
14 Steps to Rocket Your Black Friday Sales & Leads
18
Oct
Oct
Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]
Email Marketing, Marketing Automation, XposureDIGITAL
Mailchimp vs SharpSpring vs Vbout: Email Marketing Automation Showdown
03
Oct
Oct
Have you considered email automation for your business? Email automation isn’t only for the big boys, small and medium sized businesses can greatly benefit from marketing automation – it’s like having an assistant to handle your simplest tasks and it lets you send out professional and engaging emails without breaking a sweat… or your budget! […]
Digital Marketing, eCommerce, Email Marketing, Marketing Automation, XposureHUB
12 Must-Have Marketing Automations To Grow Your Business
20
Jun
Jun
In this competitive and uncertain business landscape, maximising productivity and efficiency is key to staying ahead. As you juggle multiple responsibilities, wearing all the different hats small business owners need to, finding ways to streamline your marketing efforts and generate more leads becomes crucial. To save time and money you can implement marketing automation to […]
Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Design, XposureWEB
The Apprentice Game, And How Marketing Automation Could Help You
24
Mar
Mar
This year’s The Apprentice has finished with Marnie Swindells taking the crown of Lord Sugar’s £250k investment as their new business partner. At Xposure we run a little game each year, trying to guess who will be fired each week and who we think will be the overall winner. It makes watching the show all […]
01
Mar
Mar
Have you ever heard the phrase “word of mouth is the best advertising”? Even with all the bells and whistles of online digital marketing – this old saying is just as true today as it ever was. Referral campaigns are a great way to take advantage of word-of-mouth, and turn it into your own marketing, […]
Digital Marketing, Email Marketing, Marketing Automation, Web Design, XposureWEB
How to Avoid Cart Abandonment
15
Jul
Jul
Have you ever wondered why some websites seem to attract lots of visitors but don’t generate as many sales? One of the biggest reasons is “online shopping cart abandonment” – and the true extent of the problem might surprise you. We offer some solutions to cut down your cart abandonment rate, and a couple of […]
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