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Content Marketing increases your brand awareness and generates leads
By sharing your knowledge, expertise and thoughts you can engage your audience, build your reputation and remain at the forefront of your audience’s mind, so when they are ready to buy, they buy from you.
6 benefits of our content marketing service
Do you struggle with your content marketing efforts? Not getting the return you expect from the time and cost you put in? Or maybe you’ve never got around to trying content marketing yet, as you are unsure where to start.
Well, we can help. When done well content marketing can have huge benefits to your business’s bottom line. Working throughout your marketing funnel, content marketing when researched and planned properly can not only attract new people but educate them and put you at the forefront of their minds when they need your services.
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1. Attracts new customers
Content marketing helps you attract new customers by providing them with valuable information that they can use to solve their problems. This can help you build trust and credibility with potential customers.
2. Generates leads
Content marketing helps you generate leads by educating potential customers about your business, your expertise and your knowledge. So when they are ready to buy, they call you first.
3. Improves brand awareness
Content marketing helps you improve brand awareness by getting your name and your company in front of potential customers.
4. Educates customers
Content marketing helps you educate customers about your products or services.
5. Builds relationships with customers
Content marketing helps you build relationships with customers by providing them with valuable information that they can use. This can help you create a positive experience for customers, which can lead to repeat business and referrals.
6. Boosts sales
Content marketing helps you boost sales by providing potential customers with information that they can use to make a purchase decision.
Where content marketing supports your marketing funnel
Attract
Create shareable content that existing followers share to new people, growing your reach and brand
Engage
Produce creative ways of educating your followers and customers about your products and services
Nurture
Dive deeper into your subjects and give them more – share your knowledge and expertise. Prove you know your business]
Convert
Remain at the forefront of your audience’s mind, so when they are ready to buy, they call you first]
Advocacy
Make it easy for loyal customers to share your content and sing your praises about how good you really are]
The content marketing process
To produce relevant content that works, you need to make sure that everything works together and is aimed at delivering an agreed goal. We do this through a 3 stage process…
Research
By researching your target audience, their fears, hopes and needs, we can research keywords and keyphrases which they constantly look for and want to learn about. We can then use this research to put together a static content marketing plan
Content strategy
The content marketing strategy allows us to make sure the content we produce is all aimed at 1 overall goal. That each piece of content supports the other and is optimised for the correct keywords, keyphrases and content. It takes into account your audience and their needs and desires and provides the content in an appropriate format for them to consume and share – creating an editorial calendar and content plan.
Creative thinking
From the plan, we can start to think of creative ways of producing the content so it engages with the audience, is memorable and they are proud to share it with their network. Attracting prospective customers and growing your brand recognition.
Is content marketing right for your business?
Whether content marketing is right for your business depends on three things. Who you are trying to attract, what you want to achieve with content marketing and what resources you have, including budget…
Your target audience
You need to know who you are talking with and why they would be interested in taking time out to consume your content. Our research can help you answer these questions.
Your goals
Content marketing can help your business achieve a lot, but a clearly defined goal will bring the greatest results. Being focused on a clear objective will keep everyone on track to deliver a real-world result.
Your resources
To deliver a successful content marketing campaign, you will need resources. From time from the experts in our business through to a budget. Content marketing is a long-term strategy that takes time, effort, and consistency to see results. If you’re willing to put in some time, content marketing can be a powerful tool for growing your business. required.
Types of content marketing we can help you with
Let us help you turn your knowledge and expertise into engaging, helpful content that others click on, read and engage with. Improving your brand, driving more traffic to the website and increasing the leads from your marketing.
Content marketing is not just blogs, here is a small list of some of the content types available:
Blog posts
Together we can create regular blog posts for you to share. We can optimise them for SEO and they can be used in social media and in email newsletters to attract new people and educate existing clients.
Social media posts
Together with our Social Media marketing services, we can post interesting, engaging, shareable content to engage your followers and drive more traffic to the website.
Photography
We can create visually intriguing, animation or photography for use on social media channels such as Instagram or Tik-Tok. These can also be used on other platforms or on your own website to engage visitors and attract new potential clients.
Video marketing
Creative video can be produced both in short and long-form, depending on the social media platform. From simple fly-on-the-wall documentary style through to highly polished production.
Paid ads
Creative content for paid ads and remarketing can be produced to educate visitors about your products or services or to remind them of your USPS over your competitors.
Guides, ebooks, white papers
Either paid or free guides, ebooks or white papers can be produced to attract new clients or existing clients. They can be downloaded from your website and followed up with nurturing campaigns to educate them further about your products or services.
Collaborations
Working together with another business, that has the same audience, even though your products or services don’t overlap, can be a great way of increasing your brand and generating new leads. Collaborations can take the form of many guises – from free books to giveaways and competitions.
Tripwires
Free giveaways can be produced for visitors to download and you get to discover a lead at the beginning of your marketing funnel. Tripwires can be educating, creative, funny or valuable, but they must engage with your audience.
What is content marketing?
Content marketing is a strategic approach that involves creating and distributing valuable and relevant pieces of content to attract, engage, and retain a targeted audience. It aims to provide information, entertainment, or educational material that addresses the needs and interests of the audience, rather than promoting a specific product or service outright.
The content can take various forms, such as blog posts, articles, videos, infographics, podcasts, and social media posts, and it is designed to build trust, establish authority, and foster long-term relationships with the audience. By consistently delivering valuable content, businesses can enhance brand awareness, generate leads, and ultimately drive profitable customer actions.
Why is content marketing important?
Content marketing is crucial for several reasons. Firstly, it allows businesses to establish themselves as industry thought leaders by providing valuable and insightful content to their target audience. This helps build credibility, trust, and authority, which can attract and retain customers.
Secondly, content marketing helps increase brand visibility and awareness by creating and distributing content across various platforms, reaching a wider audience and driving organic traffic. It also contributes to search engine optimization (SEO), as quality content attracts backlinks and improves search engine rankings.
Additionally, content marketing nurtures customer relationships by engaging and interacting with the audience, fostering loyalty and encouraging repeat business. Ultimately, it can lead to higher conversion rates, increased sales, and long-term business growth.
Xposure & Content Marketing
Xposure Creative are a boutique digital marketing agency specialising in content marketing to build successful online marketing solutions in Newark & Mansfield, Nottinghamshire. We work with our clients every month, creating exciting offers, attracting new clients and analysing what works and what needs improving. Our clients receive proven solutions that improve their ROI from their marketing budget. Delivering more enquiries, more leads and better sales.
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Contact us for an exploratory call to see if we fit your business needs. Let's discuss what success looks like for you.
