Tag Archives: twitter

Can viral videos and social media really instigate societal change?

Since Monday 49 million people have all watched one video on YouTube. Even for the latest Justin Beiber track, this volume of traffic notably irregular, but 49 million people, won’t all watch the same video for no reason. The video in question was made and posted by American charity, Invisible Children and is an epic […]

Pinterest, what’s the point?

What’s all the fuss about Pinterest? For the past month I have not been able to escape talk about the latest development in photo blogging websites. Bombarded by blogs and tormented by tweets, I have finally caved to find out about Pinterest and what all the fuss is about. From a niche social network in […]

Social Media Touchdown for Super Bowl XLVI

Social media and the Super bowl One of the most popular sporting events on the American calendar, the annual Super Bowl is an event that the whole country, and people from all over the world look forward to. As well as a momentous sporting occasion, the event usually plays host to other revelations (some more […]

Xposure’s Predictions for 2012

No one knows what the future holds, but we’re making an educated guess at what lies in store for anyone attempting to embark upon a social media marketing strategy in the new year. From adapting for new media technologies and making websites mobile-friendly, to the collision of personal and professional lives, as social media means […]

Using social networks for customer service

As well as having a lot of very important uses already, social media profiles are used by many brands as an arena for dealing with customer complaints, queries and feedback. Don’t be put off at the thought that people may complain about things that aren’t necessarily your fault, or just complain for the sake of […]

Hootsuite or Tweetdeck?

3 weeks to Social Media success graphic

Developed to make your days easy and increase your ability to post on multiple outlets at once with one single click, Hootsuite at Tweetdeeck are third party social media management systems. Allowing you to monitor all elements of your social media profiles at once on one screen, the management systems have come about as individuals […]

Hashtags, #whatdoesitallmean

  If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]

How to use your social media like a PR professional

Yet another example of social media influencing society and the way we work, comes in the form of the social media influence on press release distribution specifically important for those in the public relations industry. Research conducted by PR resource PRNewswire and Crowd Factory has found that 48% of press release sharing happens on Facebook, […]

Eight reasons not to use social media within your business- and why you should ignore them all

Vintage scene depicting a group of men, dressed in formal suits and hats, engaged in conversation. The setting suggests an early 20th-century public gathering, illustrating traditional communication scenes relevant to marketing strategies in small business growth.

When talking the general public, business owners and employees, those who haven’t yet got an online presence and aren’t in that position due to legal reasons generally come up with one or more of these eight reasons as to why not. Unfortunately these reasons are generally founded on a lack of knowledge and understanding of […]

Use your Twitter page as a marketing tool

A retro-style image showing a man and a woman using large blue megaphones to communicate across a crowd in an outdoor auditorium, symbolising interactive marketing campaigns and gamified loyalty programmes in the UK.

You see brands building their reputations online all the time, they seem to have millions of followers and are really connecting with their audience. This is obviously a great thing to get people talking about your brand, but this doesn’t necessarily equate to money for your business. Here are the best ways to create a […]

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