Ecommerce has revolutionised the way businesses operate, allowing them to reach a much larger customer base and increase their profits. There are many advantages to setting up an ecommerce website, including increased convenience for customers, improved customer service, and cost savings.
Creating Successful Ecommerce Websites
Creating successful ecommerce websites requires careful planning and execution. It is important to create an attractive, user-friendly website that is easy to navigate and provides customers with all the information they need.
Over 20 years of building websites we have honed the process to build successful, creative and beautifully compliant e-commerce websites.
Know your ideal customer
First, it’s important to know and understand the type of people you want to attract to the website and who will buy from you. Researching your ideal client, their desires and needs and translating them into actionable keywords and phrases so you can rank in search engines. Also reviewing competitors, learning what is working well for them and what is not and applying the best bits to your website is crucial for success.
Align with your business strategy
Focussing on winning in the areas that deliver the best results for your business. It is at this point we can create KPIs to track to measure the success of the new website, which link through to your bigger business goals.
Creative Design, Copy, Video & Photography
Once we have a good understanding of who the website is to attract and what they need, we can design and build creative solutions to attract them. Using creative copy, style, videos and photography we can create compelling content that is memorable and persuasive.
Measure and analyse data
We set up data tracking and monitoring systems so you can see 24/7 how the website is performing against your KPIs. We can also work with you every month to analyse what is working well and what needs improving at each stage of the marketing funnel and then using Conversion Rate Optimisation (CRO) to improve the website based on real-world data specific to your website and business.
Conversion Rate Optimisation
By implementing CRO every month on the website, experiments can be set up and analysed to see if they improve your conversion rate at different stages of the marketing and sales funnel. From different imagery, revamped copy or just as simple as changing colours of buttons, you’ll be amazed what a difference to the bottom line simple, data-driven changes can make to your website and ROI.
Xposure & Ecommerce Websites
Xposure Creative are a boutique digital marketing agency specialising in using data-driven marketing to build successful e-commerce websites in Newark & Mansfield, Nottinghamshire. We work with our clients every month, creating exciting offers, attracting new clients and analysing what works and what needs improving. Our clients receive proven solutions that improve their ROI from their marketing budget. Delivering more enquiries, more leads and better sales.GET IN TOUCH
XposureWEB CASE STUDIES
Contact us for an exploratory call to see if we fit your business needs. Let's discuss what success looks like for you.