Category Archives: Facebook Ads

Why Your AI Content Isn’t Converting (And How a Buyer Persona Fixes It)

We’ve all been there. You open ChatGPT or Claude, ask it to “write a Facebook post about our new service,” and wait for the magic to happen. The result? It’s… fine. It’s grammatically correct, but it’s generic and lacks soul. It feels like it was written for everyone and, as a result, it resonates with […]

What is an Online Marketing Agency?

In 2024, having an online presence is no longer optional for businesses—it’s a necessity. The rise of e-commerce, mobile usage, and social media has revolutionised the way businesses interact with consumers. In fact, over 85% of consumers now use the internet to find local businesses, and without a strong digital presence, many companies struggle to […]

14 Steps to Rocket Your Black Friday Sales & Leads

Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]

Why your Facebook ads and Google ads don’t convert

Do you currently run or have you ever run Google Ads and been disappointed with the results? Are Facebook ads just a dark-art that never delivered on the return they promised? Have you spent money on them and it felt like you were giving Mark Zuckerburg monthly bank transfers for no return? If so, then […]

Facebook Ads or Google Ads? Which one is better for your business

Vintage-themed image depicting a balance scale with social media icons for Google Ads and Facebook on either side. The scale is surrounded by old books and lit by candlelight, symbolising the evaluation of marketing strategies for UK businesses in 2026.

Do you want to get the most out of your advertising budget? Are you trying to decide between Google Ads and Facebook Ads for your business? It can be difficult to know which one is better for you, as both have their own unique benefits and drawbacks. Digital advertising has become an integral part of […]

16 conversion rate optimisation tips to increase the conversions from your website

conversion rate optimisation tips graphic

Conversion rate optimisation is the structured process of working your way through pipeline stages on your website and making tested incremental changes to certain aspects that make it easier for a visitor to take action. Below are 16 conversion rate optimisation tips to help you get more leads from your website. Many company websites are […]

What is Remarketing?

In an ideal world, everyone who visits your website for the first time fills out a form to download a guide or brochure, signs up for a newsletter, or even just gets in touch with you right away. Moments later, your sales team reaches out to this lead, and they hand over their credit card […]

Adwords vs Facebook Ads – Where should you spend your money?

Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their stats: Google […]

How could Facebook’s upcoming changes affect your internet marketing strategy?

Facebook are planning to cut down on the amount of promotional content its users see on their dashboard. This refers to content from pages they have liked, rather than paid for ads, so all your hard work building an online following will be diminished if you ignore the changes.

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