GOOGLE REVIEWS
We’re excited to share one of our latest projects – a brand new website for Mark Taylor Ltd, a growing logistics business based in Sutton-in-Ashfield, Nottinghamshire. About the Client Mark Taylor Ltd (MTL Logistics) is a UK-wide haulage and freight delivery company with a fleet of around 50 trucks and trailer units. Their services include […]
Category Archives: SEO
Content Marketing, Conversion Rate Optimisation, Digital Marketing, SEO, XposureDIGITAL
How to use AI for Better SEO
19
Mar
Mar
Search Engine Optimisation (SEO) is the cornerstone of online visibility, while Artificial Intelligence (AI) is reshaping the way we analyse and leverage data. By combining these two powerful disciplines, businesses can unlock meaningful insights that improve rankings, enhance user experiences, and streamline content creation. Find out how AI can be integrated into core SEO tasks—ranging […]
21
Jan
Jan
As we move into 2025, marketing budgets, platform priorities, and new strategies are evolving at a remarkable pace. At Xposure, staying on top of these marketing trends is essential for helping our clients successfully navigate changes—and more importantly, capitalise on them. Below are key digital marketing statistics and insights drawn from recent surveys and expert […]
20
Nov
Nov
Potential customers often look to Google to discover local businesses, read reviews, and learn more about products and services. One essential tool for any business is a Google My Business (GMB) profile. But why exactly is it so important, and how can you make the most of it? Why Do You Need a Google My […]
Content Marketing, Digital Marketing, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, SEO, Social Media, XposureDIGITAL
What is an Online Marketing Agency?
14
Oct
Oct
In 2024, having an online presence is no longer optional for businesses—it’s a necessity. The rise of e-commerce, mobile usage, and social media has revolutionised the way businesses interact with consumers. In fact, over 85% of consumers now use the internet to find local businesses, and without a strong digital presence, many companies struggle to […]
Black Friday, Content Marketing, Conversion Rate Optimisation, Digital Marketing, Email Marketing, Marketing Strategy, Personas, SEO, Social Media, XposureHUB
Marketing Strategies to Combat the Sales Lull after Black Friday
24
Nov
Nov
After the frenzied shopping spree on Black Friday, retailers often find themselves facing a lull in sales and customer engagement… Black Friday holds immense importance for businesses as it fuels their revenue growth. For consumers, it presents a chance to purchase desired products at considerably reduced prices. This fierce day of retail sales has witnessed […]
Black Friday, Content Marketing, Digital Marketing, eCommerce, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, Marketing Strategy, Personas, SEO, Social Media, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
14 Steps to Rocket Your Black Friday Sales & Leads
18
Oct
Oct
Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]
eCommerce, SEO, Web Design, XposureWEB
WordPress vs Squarespace vs Wix: Making the Smart Choice for Your Business Website
08
Sep
Sep
Having a website for your business is no longer just an option; it’s a necessity. Your website serves as the online face of your company, operating around the clock as a dynamic, 24/7 sales representative and a direct channel of communication with your target audience. Website builders are online platforms or software tools that enable […]
Digital Marketing, SEO, XposureDIGITAL
Avoiding an SEO penalty on Google & Bing during the Coronavirus Pandemic
30
Apr
Apr
The current Coronavirus outbreak and the spread of Covid-19 has meant a drastic reduction for businesses and the economy, not only here in the UK but across the globe. Many of our businesses have had to close their doors and change the way business is conducted. Staff have been furloughed and working life in factories […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
