GOOGLE REVIEWS
The Rugby World Cup is here in England and has started with a bang. You see the major brands on TV and in the press using the event to promote their wares, the country is feeling good about it, the pubs are full and most people are enjoying the event so far. So how do […]
Category Archives: Digital Marketing
04
Aug
Aug
How much does a website cost? – We are asked this question day in and day out – mainly because it’s an unknown quantity and it’s the easiest question to ask. Plus it also stops clients from getting embarrassed listening to how wonderful a web design company can make your website to only find out […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Web Design, XposureWEB
Copywriting web pages – How much text is the right amount?
23
Jul
Jul
When developing websites we often get asked “How much should I write?”. It’s a very good question and one that many business owners struggle to find the answer to. Well, the answer is fairly simple. With a bit of understanding, thought and common sense, it’s easy to understand how much is enough, and when you […]
Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, XposureDIGITAL
Adwords vs Facebook Ads – Where should you spend your money?
16
Jul
Jul
Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their stats: Google […]
07
Jul
Jul
Over the weekend I needed a new strimmer as my previous one had given up the ghost, so on a warm Saturday morning, I set off in search of a new trimmer, as you do. Of course, being a computer geek, I armed myself with my laptop and I started searching on Google. Now to […]
03
Jul
Jul
In the 21st century, people have put down the catalogues, left the yellow pages in its cellophane and taken to search in order to find the products and services they want. Search engine optimisation, or SEO, is about the relationship between your website and search engines and about making sure your website performs in a […]
26
Jun
Jun
The statistics paint a clear picture. According to Ofcom, 57% of adults in the UK were browsing the internet on their mobile phone in 2014, up from 49% in the previous year B2B businesses should really take note, as Search Engine Watch reported last year that 92% of executives have a smartphone for business use. […]
12
Jun
Jun
The process of laying out your site consumes much of the wireframing process but it is also important to mention here. The most common layout for corporate sites – lead-generation sites in particular – is the three column structure, which features a bold header or banner, above three columns of content, with a navigation bar running […]
05
Jun
Jun
In order to run a website and manage the content on it, webmasters use content management systems (CMS) and with these you have a choice. Depending on the purpose and needs of your website, there is a range of platforms to chose from upon which your site can be designed and run. They come in […]
22
May
May
You know who the audience for your business is already – the people who buy your products, the people your business targets. Of course, in a perfect world, our businesses would appeal to everybody, but that is just not the reality. Being strict on an audience makes things easier because you don’t have to try […]
