GOOGLE REVIEWS
Watching TV this week, or even listening to the radio would have resulted in you learning about a revolutionary idea in advertising from Bakers Complete. Advertisements made to target dogs (the great untapped market!). The ad is made up of high pitch whistles and barks inaudible to the human ear, but seemingly irritating dogs who visibly react when the advert comes on a TV in the vicinity.
Tag Archives: pr
14
Nov
Nov
Yet another example of social media influencing society and the way we work, comes in the form of the social media influence on press release distribution specifically important for those in the public relations industry. Research conducted by PR resource PRNewswire and Crowd Factory has found that 48% of press release sharing happens on Facebook, […]
Is any PR good PR? I know it must be odd to think that someone slating your businesses for all to hear can be anything but negative PR, but in the past, just the fact that your organisation was being discussed, meant that the PR, however damaging, was a good thing. To be in the […]
30
Sep
Sep
From Guy Kawasaki’s posterous blog Holy Kaw, came this short but useful video containing 5 tips that makes Seve Jobs one of the most successful presenters. The video is a short interview with Carmine Gallo, who has just written a book about this subject. If you can manage to get pass the advert at the start […]
29
Jan
Jan
Yesterday the story broke about Oliver Beale who wrote what is being hailed, the best complaint letter ever. His complaint focused on the awful meal that Virgin Atlantic served him on a recent flight. Its a great letter and certainly one to remember next time any of us have reason to complain.
