Tag Archives: viral

Can viral videos and social media really instigate societal change?

Since Monday 49 million people have all watched one video on YouTube. Even for the latest Justin Beiber track, this volume of traffic notably irregular, but 49 million people, won’t all watch the same video for no reason. The video in question was made and posted by American charity, Invisible Children and is an epic […]

How do you deal with complaints… successfully?

  Yesterday the story broke about Oliver Beale who wrote what is being hailed, the best complaint letter ever. His complaint focused on the awful meal that Virgin Atlantic served him on a recent flight. Its a great letter and certainly one to remember next time any of us have reason to complain.

Guerilla in our midst

A behind-the-scenes black and white photograph of a vintage film set with a person in a blue gorilla costume, a man in a tuxedo being held by the gorilla, and another man operating a camera on a tripod. The image captures the whimsical and creative atmosphere of early filmmaking, suggesting imaginative ideas for social media posts in the UK marketing landscape for 2026.

Guerilla Marketing is not a new concept and one that was largely brought to the marketing mix by Jay Levinson but the industry has changed this niche channel and often been abused. Advertising has changed over the years, from rational information, to absolute false claims, to educational and then to the entertaining ads we see […]

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