Tag Archives: marketing

How To Use Topical Days To Boost Your Social Media – April 2020

2021 Social Media Diary graphic

If you’ve ever struggled with what to post on social media, these topical days can help you boost your social media in April and inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a […]

Don’t plan your marketing until you’ve read this!

3 men planning a marketing campaign at a table

Xposure recently worked alongside E-consultancy and Experian by taking part in their annual survey to judge the developments in marketing, specifically current spending and budgets. The survey interviewed over 500 businesses and clients to discover the latest statistics and figures, and to produce the report which will set back those not involved by £250! We’ve […]

Guerrilla marketing ideas for small businesses

A behind-the-scenes black and white photograph of a vintage film set with a person in a blue gorilla costume, a man in a tuxedo being held by the gorilla, and another man operating a camera on a tripod. The image captures the whimsical and creative atmosphere of early filmmaking, suggesting imaginative ideas for social media posts in the UK marketing landscape for 2026.

When I was in New York, amongst all the other wonderful and amazing things within the fascinating film-set streets something I did notice a lot of, was Guerrilla Marketing. I’m not talking about the Phil Collins Cadbury Dairy Milk advert, no Guerrilla Marketing is something completely different. Straying away from traditional marketing methods, Guerrilla marketing […]

Ambush Marketing London 2012- make it count!

With the London 2012 Olympics looming over us, getting closer and closer by the minute,  and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]

Xposure’s Predictions for 2012

No one knows what the future holds, but we’re making an educated guess at what lies in store for anyone attempting to embark upon a social media marketing strategy in the new year. From adapting for new media technologies and making websites mobile-friendly, to the collision of personal and professional lives, as social media means […]

The secret to successful straplines

From “maybe she’s born with it” to “just do it” a strapline, can be just about anything, as long as, in theory, it represents your brand. So if you can have almost anything you want, why is it that company straplines, even for massive global conglomerates, are still really annoyingly bad?? Why are there so […]

Are you Quite Ready for QR codes?

The latest development on the bar code arrived awhile ago, but has only began to be used widely and to its full potential recently, It’s the QR code. Whether you know what a QR code is or not, you will have seen them dotted around, as they are used on almost all product packaging from […]

Hashtags, #whatdoesitallmean

  If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]

Google Adwords is failing for one fifth of SME users

A recent survey conducted by Wordbook.com with SME’s around the UK came to the conclusion that 18% of those using Google Adwords currently, actually managed to a return on investment on the easy, targeted advert system. The program which sells itself as a “direct and cost effective way of boosting brand awareness” has left a […]

How do you known when the best time is to post on Facebook?

You have your perfect, Facebook page, you’ve got some fans, and all your information is uploaded. You may think that the hard part is now over, but in reality this is only the beginning and unfortunately a lot more effort is left to come. Don’t let this put you off though, as the benefits of […]

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