With the London 2012 Olympics looming over us, getting closer and closer by the minute, and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]
Tag Archives: brands
From “maybe she’s born with it” to “just do it” a strapline, can be just about anything, as long as, in theory, it represents your brand. So if you can have almost anything you want, why is it that company straplines, even for massive global conglomerates, are still really annoyingly bad?? Why are there so […]
The latest development on the bar code arrived awhile ago, but has only began to be used widely and to its full potential recently, It’s the QR code. Whether you know what a QR code is or not, you will have seen them dotted around, as they are used on almost all product packaging from […]
Following the release of the latest United Colours of Benetton shock-vertising campaign featuring photoshopped images of religious and political leaders kissing, I thought an interesting and thought provoking blog would be to consider the effectiveness of adverts that are built to offend. With this in mind, scholars have been arguing for decades whether shock-vertising is […]
If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]






