GOOGLE REVIEWS
You know who the audience for your business is already – the people who buy your products, the people your business targets. Of course, in a perfect world, our businesses would appeal to everybody, but that is just not the reality. Being strict on an audience makes things easier because you don’t have to try […]
Category Archives: Digital Marketing
15
May
May
It is a good idea to think of your website as an employee and part of this is giving your digital labourer a specific role, or ‘purpose’. You don’t just hire staff to make up the numbers, you hire them because you have a job that needs doing and it is no different with having a purposeful website. […]
08
May
May
With technological advances come new capabilities and naturally a fair helping of doubt and complacency. Although it is so often forgotten, we humans are just animals with big brains and therefore we retain the animalistic instinct to be cautious around things we are unfamiliar with. It’s why kids will only eat chips while on holiday, […]
05
Mar
Mar
Just a couple of months into the new year and it’s already interesting to see what marketers are focusing their attention on.
Digital Marketing, Email Marketing, XposureDIGITAL
6 Things You Need to Know About Email Marketing Regulations
25
Feb
Feb
Email marketing is a great way to keep in touch with your customers and promote your business. And, because it is such a personal medium – after all, you are often contacting somebody using their personal details – there is a great deal of trust that goes along with along with it.
06
Feb
Feb
Here’s a really great example that might give you a little inspiration for your own Friday afternoon social media marketing push. Me again! I spoke a couple of weeks ago about social media for business and how by having a clear strategy, your business can really benefit from spending time in the right places online. […]
08
Jan
Jan
When Alan Sugar decisively raised his finger in the direction of Mark Wright during the recent Apprentice final, a loud murmur was heard coming from online marketers across the web. Rather than support their industry peer, many took to blogs and social media to vent criticism and condemnation of the 25 year old’s business plan. A lack of originality within a crowded market being the chief appraisal.
Digital Marketing, Facebook Ads, SEO, XposureDIGITAL
The Social Media Market Set to Rock Online Marketing and E-Commerce
05
Dec
Dec
Keeping pace with technology is one of the key battles for all businesses in the Digital Age and soon there is going to be a new battleground, so we had all better sharpen our social media weapons.
Digital Marketing, Social Media, Xposure Archive, XposureDIGITAL
The Facebook update that local businesses can’t ignore
26
Nov
Nov
Facebook is trying to turn itself into the online interface of your entire existence – it may already be the main way you communicate with your friends, share content, read the news… Facebook even tells you who you should be friends with and what bands you should like!
26
Nov
Nov
How to make money using the internet was something of a quandary for advertisers at the dawn of this millennium. It was apparent that the market was going to shift with the new digital dimension rapidly emerging, but could they predict that the key to marketing success would be cute animals and a decades-old […]
