GOOGLE REVIEWS
Every business no matter how big or small, has a brand and branding. Whether you realise it or not, from day one of trading your business is building a brand. No brand is unchanging, all brands evolve with time and those that were once strong, can wilt and die if the business portrays itself inappropriately […]
28
Nov
Nov
Following the release of the latest United Colours of Benetton shock-vertising campaign featuring photoshopped images of religious and political leaders kissing, I thought an interesting and thought provoking blog would be to consider the effectiveness of adverts that are built to offend. With this in mind, scholars have been arguing for decades whether shock-vertising is […]
Marketing Strategy, Xposure Archive
What you can learn about brand positioning from stars of the Young Apprentice
24
Nov
Nov
I settled down on Monday evening to watch another episode of my guilty pleasure that is the Young Apprentice. I love the standard apprentice, and consequently religiously watch all programming under the apprentice umbrella. Whilst watching the show I noticed a few things, the first, that Harry M should have left, due to his dictator-style […]
21
Nov
Nov
If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]
14
Nov
Nov
Yet another example of social media influencing society and the way we work, comes in the form of the social media influence on press release distribution specifically important for those in the public relations industry. Research conducted by PR resource PRNewswire and Crowd Factory has found that 48% of press release sharing happens on Facebook, […]
Digital Marketing, Google Ads, SEO, Xposure Archive
Google Adwords is failing for one fifth of SME users
09
Nov
Nov
A recent survey conducted by Wordbook.com with SME’s around the UK came to the conclusion that 18% of those using Google Adwords currently, actually managed to a return on investment on the easy, targeted advert system. The program which sells itself as a “direct and cost effective way of boosting brand awareness” has left a […]
08
Nov
Nov
You have your perfect, Facebook page, you’ve got some fans, and all your information is uploaded. You may think that the hard part is now over, but in reality this is only the beginning and unfortunately a lot more effort is left to come. Don’t let this put you off though, as the benefits of […]
28
Oct
Oct
acebook, along with other social networks out there are giving internet users an opportunity like never before to speak their minds irrespective of who’s listening or watching. This ability has brought as sense of freedom your average Internet user and for brands, is a unique insight into the minds of their clients.
Social Media, Xposure Archive
Eight reasons not to use social media within your business- and why you should ignore them all
27
Oct
Oct
When talking the general public, business owners and employees, those who haven’t yet got an online presence and aren’t in that position due to legal reasons generally come up with one or more of these eight reasons as to why not. Unfortunately these reasons are generally founded on a lack of knowledge and understanding of […]
Marketing Strategy, Xposure Archive
If you buy this product your life will better- The perils of brand promises
25
Oct
Oct
How close is your brand to your brand promise? When creating a brand, many companies brag all they can, talking up their product or service, telling us how amazing it is. It seems to the unsuspecting customer that the brand can do no wrong, and how did I ever survive without it? Although this may […]
