Yesterday the story broke about Oliver Beale who wrote what is being hailed, the best complaint letter ever. His complaint focused on the awful meal that Virgin Atlantic served him on a recent flight. Its a great letter and certainly one to remember next time any of us have reason to complain.
Guerilla Marketing is not a new concept and one that was largely brought to the marketing mix by Jay Levinson but the industry has changed this niche channel and often been abused. Advertising has changed over the years, from rational information, to absolute false claims, to educational and then to the entertaining ads we see […]
Barack Obama is the first president of the United States with a facebook page and a youtube channel. Forget the old model of one way television (they talk we listen), the new way to spread your message is through social networking – 2 way interaction, online.





