When I was in New York, amongst all the other wonderful and amazing things within the fascinating film-set streets something I did notice a lot of, was Guerrilla Marketing. I’m not talking about the Phil Collins Cadbury Dairy Milk advert, no Guerrilla Marketing is something completely different. Straying away from traditional marketing methods, Guerrilla marketing […]
Tag Archives: Brand Strategy
Every business no matter how big or small, has a brand and branding. Whether you realise it or not, from day one of trading your business is building a brand. No brand is unchanging, all brands evolve with time and those that were once strong, can wilt and die if the business portrays itself inappropriately […]
Stimulate and engage conversation that allows to change perception, diagnose expectations and bring clarity to the dialogue. This is an important image to remember when developing your brand strategy, which is the basis upon which all your communications will stem. It is the most important aspect throughout your brand. Make sure that throughout the […]
1. Thinking you are too small to build a brand Your company has a brand. It can’t be avoided. Branding is all about perception and your customers and will have a perception about your company. This could be from what they have read, what they have heard or what they have seen. We all […]






