Tag Archives: Brand Positioning

What you can learn about brand positioning from stars of the Young Apprentice

I settled down on Monday evening to watch another episode of my guilty pleasure that is the Young Apprentice. I love the standard apprentice, and consequently religiously watch all programming under the apprentice umbrella. Whilst watching the show I noticed a few things, the first, that Harry M should have left, due to his dictator-style […]

Brand Positioning Example

Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your marketplace and where you want it to sit in your marketplace against your competitors. By talking to your customers and also relevant focus groups you can build up a picture of where […]

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