Category Archives: Xposure Archive

Don’t plan your marketing until you’ve read this!

3 men planning a marketing campaign at a table

Xposure recently worked alongside E-consultancy and Experian by taking part in their annual survey to judge the developments in marketing, specifically current spending and budgets. The survey interviewed over 500 businesses and clients to discover the latest statistics and figures, and to produce the report which will set back those not involved by £250! We’ve […]

Xpose yourself on the move, with a mobile friendly website!

Is your website iPhone-friendly? New figures show that over 70% of business websites are not optimised for mobile use. Here are five simple things to think about when Xposing your site to mobile users! Without getting into the XHTML, CS3 and coding of it all, I’ve got a few questions for you to think about […]

What Alan Sugar and The Apprentice can teach you about keeping an audience!

Although I have to say that this years offering from The Apprentice and its competitors leaves a little to be desired and it seems like the contestants were chosen more for their entertainment value than business acumen now, I have been watching this years series religiously. We’ve gone as far as weekly sweepstakes in the […]

Ambush Marketing London 2012- make it count!

With the London 2012 Olympics looming over us, getting closer and closer by the minute,  and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]

Marketing Stunt? Or Human Rights Breach?

South by Southwest technology conference is known for the latest developments of the industry, and fantastic new products to really get the tech mad individuals talking. But this year’s conference has received publicity of a different sort, following a controversial decision by one of the events main participants. BBH Labs marketing agency, launched a campaign […]

Can viral videos and social media really instigate societal change?

Since Monday 49 million people have all watched one video on YouTube. Even for the latest Justin Beiber track, this volume of traffic notably irregular, but 49 million people, won’t all watch the same video for no reason. The video in question was made and posted by American charity, Invisible Children and is an epic […]

Pinterest, what’s the point?

What’s all the fuss about Pinterest? For the past month I have not been able to escape talk about the latest development in photo blogging websites. Bombarded by blogs and tormented by tweets, I have finally caved to find out about Pinterest and what all the fuss is about. From a niche social network in […]

Adverts for Dogs and Other Marketing Stunts

Watching TV this week, or even listening to the radio would have resulted in you learning about a revolutionary idea in advertising from Bakers Complete. Advertisements made to target dogs (the great untapped market!). The ad is made up of high pitch whistles and barks inaudible to the human ear, but seemingly irritating dogs who visibly react when the advert comes on a TV in the vicinity.

How to Create an E-Newsletter You Can Be Proud of

Why should I have an e-newsletter? It’s more work on top of what you already do, it takes time that you don’t really have, and you can’t be bothered. Why wouldn’t you have an e-newsletter? It took us awhile to embark upon the voyage to producing a newsletter to go out to the hundreds of […]

Branded YouTube pages – broadcast yourself!

Spread the word with your own YouTube Channel When YouTube began in 2005, the site was a utopia of different videos, from individuals, about anything and everything. Brands and businesses have been fearful of the uncontrollably free nature of the site and often avoided it completely to ensure they weren’t mixed up in all the […]

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