GOOGLE REVIEWS
Social media and the Super bowl One of the most popular sporting events on the American calendar, the annual Super Bowl is an event that the whole country, and people from all over the world look forward to. As well as a momentous sporting occasion, the event usually plays host to other revelations (some more […]
Category Archives: Xposure Archive
20
Jan
Jan
Given that over 400 million people visit the site each day, you would be one of the few that didn’t hear about the strike of Wikipedia on Wednesday in protest of new rules proposed by SOPA (Stop Online Piracy Act). Wednesday the 18th of January saw the largest protest in the history of the internet, […]
17
Jan
Jan
You’ve got a Smartphone, you’re up to date, and are moving your business forward but have you considered making the most of the mobile application market? If you aren’t using some of the millions of apps available for personal and business use, then your phone could definitely be working harder for you! Apps can help […]
01
Jan
Jan
No one knows what the future holds, but we’re making an educated guess at what lies in store for anyone attempting to embark upon a social media marketing strategy in the new year. From adapting for new media technologies and making websites mobile-friendly, to the collision of personal and professional lives, as social media means […]
19
Dec
Dec
From “maybe she’s born with it” to “just do it” a strapline, can be just about anything, as long as, in theory, it represents your brand. So if you can have almost anything you want, why is it that company straplines, even for massive global conglomerates, are still really annoyingly bad?? Why are there so […]
12
Dec
Dec
As well as having a lot of very important uses already, social media profiles are used by many brands as an arena for dealing with customer complaints, queries and feedback. Don’t be put off at the thought that people may complain about things that aren’t necessarily your fault, or just complain for the sake of […]
05
Dec
Dec
The latest development on the bar code arrived awhile ago, but has only began to be used widely and to its full potential recently, It’s the QR code. Whether you know what a QR code is or not, you will have seen them dotted around, as they are used on almost all product packaging from […]
02
Dec
Dec
Developed to make your days easy and increase your ability to post on multiple outlets at once with one single click, Hootsuite at Tweetdeeck are third party social media management systems. Allowing you to monitor all elements of your social media profiles at once on one screen, the management systems have come about as individuals […]
Marketing Strategy, Xposure Archive
Do you recognise the 6 early signs that your brand isn’t working?
30
Nov
Nov
Every business no matter how big or small, has a brand and branding. Whether you realise it or not, from day one of trading your business is building a brand. No brand is unchanging, all brands evolve with time and those that were once strong, can wilt and die if the business portrays itself inappropriately […]
28
Nov
Nov
Following the release of the latest United Colours of Benetton shock-vertising campaign featuring photoshopped images of religious and political leaders kissing, I thought an interesting and thought provoking blog would be to consider the effectiveness of adverts that are built to offend. With this in mind, scholars have been arguing for decades whether shock-vertising is […]
