Category Archives: Xposure Archive

5 Presentation Tips from Steve Jobs

  From Guy Kawasaki’s posterous blog Holy Kaw, came this short but useful video containing 5 tips that makes Seve Jobs one of the most successful presenters. The video is a short interview with Carmine Gallo, who has just written a book about this subject. If you can manage to get pass the advert at the start […]

Meta Tags and Google

  Below is a great video from Matt Cutts at Google, which I wanted to share with you all. The video is Matt’s response to a question regarding the use of the keywords meta tag on websites. It’s been pretty much known now for many years that google does not use the keywords meta tag, […]

7 branding mistakes a small business needs to avoid

  1. Thinking you are too small to build a brand Your company has a brand. It can’t be avoided. Branding is all about perception and your customers and will have a perception about your company. This could be from what they have read, what they have heard or what they have seen. We all […]

Social Media and Your Business…

  You’ve no doubt heard all the hype on the news about Facebook, Twitter and YouTube. And I should think you’ve read a few stories about it’s popularity and how it could/might/will effect business now and in the future. But it’s difficult to get your head around, and do you really need to spend time […]

Google SEO tips for Blogging

  I came across this great video from Matt Cutts at Google. It was filmed earlier this year at WordCamp ’09, and is a 45min presentation by Matt on WordPress, blogging and Search Engine Optimisation. Even though the video was filmed at WordCamp and was aimed at WordPress users, it still contains some great tips […]

Nostalgia brands, a retro re-hash or a recession comfort blanket?

  In times like these, we all want a little bit of security and comfort and this trend shows in the recession of the 90s and today. Asda is enjoying a surge in sales of nostalgic brands as people look back to their childhood in an attempt to cheer themselves up. The supermarket chain is […]

It’s not an economic crisis – It’s a trust crisis

  The phrase ‘It’s not an economic crisis – It’s a trust crisis’ I heard today from a guest on Radio 4 and is one I wish I had thought of first. It was made in the context of a discussion about the current state of the economy and the global crisis facing business. It’s […]

How do you deal with complaints… successfully?

  Yesterday the story broke about Oliver Beale who wrote what is being hailed, the best complaint letter ever. His complaint focused on the awful meal that Virgin Atlantic served him on a recent flight. Its a great letter and certainly one to remember next time any of us have reason to complain.

How Obama used Social Networks to interact with his supporters

  Barack Obama is the first president of the United States with a facebook page and a youtube channel. Forget the old model of one way television (they talk we listen), the new way to spread your message is through social networking – 2 way interaction, online.

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