Category Archives: Xposure Archive

We know that someone in your company is not pulling their weight

Once upon a time, a small-medium, UK-based b2b 
spent some of their hard-earned marketing budget on
 a website. Lots of people told them how nice their new
 website looked and, at the time, it was very modern.

Will post targeting change Facebook for small businesses?

Using Facebook for small businesses can be a confusing affair, with so many different options, ways to post and people to post too, often you can be put off before you even start. Having all your fans in one place, ready to hear from you about your business can be great, but we all know […]

Learn branding from the experts at X Factor!

I am now no longer available on a Saturday night, until approximately two weeks before Christmas. My favourite reality TV show is back on ITV and I can’t wait to see which extremely ‘talented’ individual will actually have the ‘X Factor’ this year. Although my enthusiasm waned slightly when Simon Cowel left, as he was […]

Unique and creative uses of social media

Just when you though you’d seen or been involved with all the social media campaigns you could possibly think of, more buinesses get creative with their strategies, and come up with some truly unique and creative social media campaigns, which blow all others out of the water. We’ve seen give aways, competitions, events and more, […]

25 quick fixes for your web development!

Do you ever feel that your website could do with just a little nip tuck? Could it use a few small changes to really spruce it up and improve how it looks and works? Well here are 25 really quick tips from Xposure’s web development expert, from Mansfield, to improve your website now! Give your […]

How to use internet memes in your marketing!

From cats in unusual positions, deliberately poor hand drawings to dogs on phones, the meme has popularity beyond belief, a massive audience, and even sites specifically dedicated to people’s latest attempts at silly humour. But can you utilise this to market your business? 1. Make sure that your meme is relevant to your audience. Knowing […]

Why good website design is important for your business!

Artists painting advertising posters in a studio, showcasing creative design process and artistic collaboration, aligned with AI content optimisation and customer targeting strategies for better conversions.

In a world that is increasingly online, where people walk around eyes glued to a small plastic box in their hands, chatting away to equipment lodged into their ears or sit sweeping their hand along flat screens to read classic literature, it cannot be denied that the internet has well and truly taken over! As […]

The best SEO tips for your business

With the mythical search engine algorithm for Google still baffling marketers left, right and centre, and Google’s new penalisation for over-optimised sites, SEO is something that leaves people stumped and often a little irritated. But what can you do to get your site ranking higher in Google, Bing and Yahoo to help attract more clients […]

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