Once upon a time, a small-medium, UK-based b2b spent some of their hard-earned marketing budget on a website. Lots of people told them how nice their new website looked and, at the time, it was very modern.
Category Archives: Xposure Archive
Using Facebook for small businesses can be a confusing affair, with so many different options, ways to post and people to post too, often you can be put off before you even start. Having all your fans in one place, ready to hear from you about your business can be great, but we all know […]
I am now no longer available on a Saturday night, until approximately two weeks before Christmas. My favourite reality TV show is back on ITV and I can’t wait to see which extremely ‘talented’ individual will actually have the ‘X Factor’ this year. Although my enthusiasm waned slightly when Simon Cowel left, as he was […]
Pay Per Click Marketing (PPC) = the future of advertisements! Have you started your campaign yet? Given that Google is the most popular website on the internet, with millions of hits per day, and thousands of people who have made it their career to get websites to the top of the results list, PPC was […]
Just when you though you’d seen or been involved with all the social media campaigns you could possibly think of, more buinesses get creative with their strategies, and come up with some truly unique and creative social media campaigns, which blow all others out of the water. We’ve seen give aways, competitions, events and more, […]
Yesterday saw the arrival of the Olympic Torch and about a month’s worth of rain in Mansfield, at the same time! As part of the celebrations for the London 2012 Olympics, the torch has been touring around the country, and yesterday made it’s way to Nottingham, passing through Mansfield using the route laid out on […]
Do you ever feel that your website could do with just a little nip tuck? Could it use a few small changes to really spruce it up and improve how it looks and works? Well here are 25 really quick tips from Xposure’s web development expert, from Mansfield, to improve your website now! Give your […]
From cats in unusual positions, deliberately poor hand drawings to dogs on phones, the meme has popularity beyond belief, a massive audience, and even sites specifically dedicated to people’s latest attempts at silly humour. But can you utilise this to market your business? 1. Make sure that your meme is relevant to your audience. Knowing […]
In a world that is increasingly online, where people walk around eyes glued to a small plastic box in their hands, chatting away to equipment lodged into their ears or sit sweeping their hand along flat screens to read classic literature, it cannot be denied that the internet has well and truly taken over! As […]
With the mythical search engine algorithm for Google still baffling marketers left, right and centre, and Google’s new penalisation for over-optimised sites, SEO is something that leaves people stumped and often a little irritated. But what can you do to get your site ranking higher in Google, Bing and Yahoo to help attract more clients […]









