How close is your brand to your brand promise? When creating a brand, many companies brag all they can, talking up their product or service, telling us how amazing it is. It seems to the unsuspecting customer that the brand can do no wrong, and how did I ever survive without it? Although this may […]
Tag Archives: marketing
As I’m sure you are aware, LinkedIn is there for business, that’s what it’s all about. Unlike other social networks, the average wage for participants on the site is £50,000 and above. This is where the people with power are, and this is where you need to conduct effective marketing. LinkedIn is approved by search […]
You see brands building their reputations online all the time, they seem to have millions of followers and are really connecting with their audience. This is obviously a great thing to get people talking about your brand, but this doesn’t necessarily equate to money for your business. Here are the best ways to create a […]
Google Docs gives you the opportunity to save work online and use document programmes and combine company calendars to create a single arena for lots of different elements of the business.
Once upon a time, there was a business working hard to provide the people of the land with the best service possible. They offered clients products and services at reasonable prices when they assumed they wanted them and their services were exactly what the people needed. Or so they thought… One dark day in the […]
Well when we set up the new Xposure Facebook page, we were hoping to have all our old fans over when the switch occurred and lots of new ones, but to our disappointment, this was not the case. This is when I began to employ tips from various blogs and posts from different sources and […]
We are shedding light on the biggest SEO secrets for Search Engine Optimisation (SEO) and what you can do to get your website to the top of the search engine lists. Although it takes time and patience to really develop your SEO, this is our list of the best kept secrets to help you get […]
From the information in our previous blog post, you should have produced the beginnings of a successful LinkedIn profile, but one of the key elements of this your bio. Your bio is probably the most important part of your profile and is a key way to target your desired audience. As the internet, and […]
The most common complaint we hear from clients here about blogging is that its “too much effort”, or “I don’t have enough time”. If I’m honest with you, it is time consuming, and can seem like you are getting nowhere, however the benefits of blogging far out weigh the intrinsic time costs. To have […]
When advertising your business, there are so many outlets to choose from that it can be hard to know which one suits your business. Nowadays you would be hard pressed to find someone who has a computer and uses the internet, that hasn’t heard of, or doesn’t use Google. When searching for information, all […]










