Tag Archives: marketing

If you buy this product your life will better- The perils of brand promises

How close is your brand to your brand promise? When creating a brand, many companies brag all they can, talking up their product or service, telling us how amazing it is. It seems to the unsuspecting customer that the brand can do no wrong, and how did I ever survive without it? Although this may […]

Are you using LinkedIn for your marketing?

Vintage style photo with a black and white portrait of a man wearing goggles, set against a weathered book titled 'LINK', symbolising connection and guidance in AI content optimisation and customer targeting.

As I’m sure you are aware, LinkedIn is there for business, that’s what it’s all about. Unlike other social networks, the average wage for participants on the site is £50,000 and above. This is where the people with power are, and this is where you need to conduct effective marketing. LinkedIn is approved by search […]

Use your Twitter page as a marketing tool

A retro-style image showing a man and a woman using large blue megaphones to communicate across a crowd in an outdoor auditorium, symbolising interactive marketing campaigns and gamified loyalty programmes in the UK.

You see brands building their reputations online all the time, they seem to have millions of followers and are really connecting with their audience. This is obviously a great thing to get people talking about your brand, but this doesn’t necessarily equate to money for your business. Here are the best ways to create a […]

What are Google Alerts?

Once upon a time, there was a business working hard to provide the people of the land with the best service possible. They offered clients products and services at reasonable prices when they assumed they wanted them and their services were exactly what the people needed. Or so they thought… One dark day in the […]

How to triple your Facebook fans over night!

A retro-style image showing a man and a woman using large blue megaphones to communicate across a crowd in an outdoor auditorium, symbolising interactive marketing campaigns and gamified loyalty programmes in the UK.

Well when we set up the new Xposure Facebook page, we were hoping to have all our old fans over when the switch occurred and lots of new ones, but to our disappointment, this was not the case. This is when I began to employ tips from various blogs and posts from different sources and […]

The best kept SEO secrets

  We are shedding light on the biggest SEO secrets for Search Engine Optimisation (SEO) and what you can do to get your website to the top of the search engine lists. Although it takes time and patience to really develop your SEO, this is our list of the best kept secrets to help you get […]

Have a LinkedIn bio you can be proud of

Vintage style photo with a black and white portrait of a man wearing goggles, set against a weathered book titled 'LINK', symbolising connection and guidance in AI content optimisation and customer targeting.

  From the information in our previous blog post, you should have produced the beginnings of a successful LinkedIn profile, but one of the key elements of this your bio. Your bio is probably the most important part of your profile and is a key way to target your desired audience. As the internet, and […]

16 Tips to Create a Killer Blog

A black-and-white image showing a vintage office scene with a man in a fedora hat sitting at a typewriter. He has a thoughtful expression and a pipe in his mouth, surrounded by stacks of papers and advertising posters on the walls. This nostalgic setting can symbolize creativity and the evolution of marketing strategies in the UK.

  The most common complaint we hear from clients here about blogging is that its “too much effort”, or “I don’t have enough time”. If I’m honest with you, it is time consuming, and can seem like you are getting nowhere, however the benefits of blogging far out weigh the intrinsic time costs. To have […]

What is Google Adwords?

  When advertising your business, there are so many outlets to choose from that it can be hard to know which one suits your business. Nowadays you would be hard pressed to find someone who has a computer and uses the internet, that hasn’t heard of, or doesn’t use Google. When searching for information, all […]

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