Category Archives: Social Media

7 Things You Didn’t Know About LinkedIn

Vintage style photo with a black and white portrait of a man wearing goggles, set against a weathered book titled 'LINK', symbolising connection and guidance in AI content optimisation and customer targeting.

Well it has been a while since Xposure’s last LinkedIn blog post, so to make sure that you haven’t forgotten about all its wondrous possibilities, I thought I would take some time to shed light on some lesser known LinkedIn features. Often seen as the ugly duckling of the social networks and not quite as […]

How to use internet memes in your marketing!

From cats in unusual positions, deliberately poor hand drawings to dogs on phones, the meme has popularity beyond belief, a massive audience, and even sites specifically dedicated to people’s latest attempts at silly humour. But can you utilise this to market your business? 1. Make sure that your meme is relevant to your audience. Knowing […]

How to Use Twitter for Marketing and Public Relations

As one of the most popular social networking sites ever, with an average audience of (not telling! You’ll have to read our UK Social Media Statistics 2012 post!), it’s important that your company is using social media, and specifically Twitter, to its full potential for marketing and public relations purposes.

Can viral videos and social media really instigate societal change?

Since Monday 49 million people have all watched one video on YouTube. Even for the latest Justin Beiber track, this volume of traffic notably irregular, but 49 million people, won’t all watch the same video for no reason. The video in question was made and posted by American charity, Invisible Children and is an epic […]

Pinterest, what’s the point?

What’s all the fuss about Pinterest? For the past month I have not been able to escape talk about the latest development in photo blogging websites. Bombarded by blogs and tormented by tweets, I have finally caved to find out about Pinterest and what all the fuss is about. From a niche social network in […]

Social Media Touchdown for Super Bowl XLVI

Social media and the Super bowl One of the most popular sporting events on the American calendar, the annual Super Bowl is an event that the whole country, and people from all over the world look forward to. As well as a momentous sporting occasion, the event usually plays host to other revelations (some more […]

Using social networks for customer service

As well as having a lot of very important uses already, social media profiles are used by many brands as an arena for dealing with customer complaints, queries and feedback. Don’t be put off at the thought that people may complain about things that aren’t necessarily your fault, or just complain for the sake of […]

Hootsuite or Tweetdeck?

3 weeks to Social Media success graphic

Developed to make your days easy and increase your ability to post on multiple outlets at once with one single click, Hootsuite at Tweetdeeck are third party social media management systems. Allowing you to monitor all elements of your social media profiles at once on one screen, the management systems have come about as individuals […]

Hashtags, #whatdoesitallmean

  If you have watched TV, been on a computer, or seen any form of advertisements in the last year, you will have seen them. Lurking at the bottom of the screen, mentioned in an advertisement or even spoken on the radio, whether we understand it or not, Twitter has well and truly penetrated many […]

How to use your social media like a PR professional

Yet another example of social media influencing society and the way we work, comes in the form of the social media influence on press release distribution specifically important for those in the public relations industry. Research conducted by PR resource PRNewswire and Crowd Factory has found that 48% of press release sharing happens on Facebook, […]

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