Category Archives: Social Media

How do you known when the best time is to post on Facebook?

You have your perfect, Facebook page, you’ve got some fans, and all your information is uploaded. You may think that the hard part is now over, but in reality this is only the beginning and unfortunately a lot more effort is left to come. Don’t let this put you off though, as the benefits of […]

Eight reasons not to use social media within your business- and why you should ignore them all

Vintage scene depicting a group of men, dressed in formal suits and hats, engaged in conversation. The setting suggests an early 20th-century public gathering, illustrating traditional communication scenes relevant to marketing strategies in small business growth.

When talking the general public, business owners and employees, those who haven’t yet got an online presence and aren’t in that position due to legal reasons generally come up with one or more of these eight reasons as to why not. Unfortunately these reasons are generally founded on a lack of knowledge and understanding of […]

Are you using LinkedIn for your marketing?

Vintage style photo with a black and white portrait of a man wearing goggles, set against a weathered book titled 'LINK', symbolising connection and guidance in AI content optimisation and customer targeting.

As I’m sure you are aware, LinkedIn is there for business, that’s what it’s all about. Unlike other social networks, the average wage for participants on the site is £50,000 and above. This is where the people with power are, and this is where you need to conduct effective marketing. LinkedIn is approved by search […]

Use your Twitter page as a marketing tool

A retro-style image showing a man and a woman using large blue megaphones to communicate across a crowd in an outdoor auditorium, symbolising interactive marketing campaigns and gamified loyalty programmes in the UK.

You see brands building their reputations online all the time, they seem to have millions of followers and are really connecting with their audience. This is obviously a great thing to get people talking about your brand, but this doesn’t necessarily equate to money for your business. Here are the best ways to create a […]

How to triple your Facebook fans over night!

A retro-style image showing a man and a woman using large blue megaphones to communicate across a crowd in an outdoor auditorium, symbolising interactive marketing campaigns and gamified loyalty programmes in the UK.

Well when we set up the new Xposure Facebook page, we were hoping to have all our old fans over when the switch occurred and lots of new ones, but to our disappointment, this was not the case. This is when I began to employ tips from various blogs and posts from different sources and […]

Have a LinkedIn bio you can be proud of

Vintage style photo with a black and white portrait of a man wearing goggles, set against a weathered book titled 'LINK', symbolising connection and guidance in AI content optimisation and customer targeting.

  From the information in our previous blog post, you should have produced the beginnings of a successful LinkedIn profile, but one of the key elements of this your bio. Your bio is probably the most important part of your profile and is a key way to target your desired audience. As the internet, and […]

Why you shouldn’t forget social media in a crisis.

  Finger’s crossed this will never happen, and for a many years it might not. We all hope for plain sailing on calm seas for our business, but sometimes, lurking around the corner a hooded figure is there watching your work and can at any moment cause a crisis. Although there are systems you’ve put […]

Have you been fooled by these Twitter myths?

  Twitter Myths  If you think a tweet is the noise that a bird makes, nowadays you are sadly mistaken. A tweet is now 140 characters of micro-blogging, which is used by millions of people around the world to discuss current events, share industry news and promote company events.

Do you believe these 12 misconceptions of social media?

  There are lots of myths and legends floating around the internet about social networking, who should use it and who shouldn’t. What sites are useful and what sites aren’t. This article will break these rumours down and shed some light on to what social networking is really about. 1. Social media campaigns are only […]

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