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Social media engagement is about actively participating and connecting with followers through likes, shares, comments, and mentions. It is a vital component in building and nurturing customer relationships, establishing trust, driving customer loyalty, and being shown to a wider audience. What is social media engagement? Social media engagement refers to the interaction and connection with […]
Category Archives: Social Media
Social Media, XposureDIGITAL
Unravelling Threads: Instagram’s Next-Gen Social Media Platform for Businesses
07
Jul
Jul
In the ever-evolving realm of social media, Meta (the parent company of Facebook, Instagram and Whatsapp) continues to push boundaries by introducing innovative platforms that cater to specific user needs. The latest offering is Threads, an exciting addition to the Instagram family. Launched yesterday (6th July), Threads was downloaded an incredible 30 million times in […]
Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Design, XposureWEB
The Apprentice Game, And How Marketing Automation Could Help You
24
Mar
Mar
This year’s The Apprentice has finished with Marnie Swindells taking the crown of Lord Sugar’s £250k investment as their new business partner. At Xposure we run a little game each year, trying to guess who will be fired each week and who we think will be the overall winner. It makes watching the show all […]
Digital Marketing, Social Media, XposureDIGITAL
Which social media platform is the best for your business?
08
Feb
Feb
Why Use Social Media for Business? Are you looking to grow your business and establish an online presence? Are you wondering which social media platforms will offer the best return on investment? Social media has evolved over the years, and now there are multiple platforms for businesses to use. Each platform comes with its strengths […]
Content Marketing, Conversion Rate Optimisation, Digital Marketing, Personas, Social Media, XposureHUB
How To Create A Customer Persona And Use It For Social Media
25
Nov
Nov
How would you describe your ideal customer? What kind of person does he or she look like? Would they be male or female? Young or old? Interests? Income? Customer Personas are a powerful tool for understanding who your customers really are. They allow you to identify their motivations, behaviours, attitudes and preferences, and then design […]
Digital Marketing, Social Media, XposureDIGITAL
7 Common Social Media marketing mistakes businesses make
23
Sep
Sep
Social media has become a part of our everyday lives. Whether it’s Facebook or Instagram, social media platforms play a huge role in our daily activities. As such, they also serve as a powerful tool for businesses looking to reach out to their target audience. But despite its popularity, social media marketing is often misunderstood. […]
05
Sep
Sep
Why your business needs social media lead generation The term “social media lead generation” is often used interchangeably with “social marketing.” However, there is a difference between the two terms. Lead generation is about generating qualified leads. Social marketing is about engaging with customers through social networks. So, what does this mean for your business? […]
Digital Marketing, Email Marketing, Social Media, XposureDIGITAL
How to run a successful social media contest
15
Aug
Aug
Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]
22
Jul
Jul
As a small business, it is important to share your brand and what your business does with as many people as possible, and today social media marketing is a critical tool for raising awareness for your business. Social Media sites like Facebook, Twitter, Pinterest, LinkedIn, and Instagram allow users to interact with each other and […]
09
Feb
Feb
This week is National Apprenticeship week – the perfect time to talk about the benefits and the how-tos for employers and apprentices, through the eyes of our Digital Marketing Apprentice. What is your current job role? I am the Digital Marketing Apprentice. I’m currently studying for a Digital Marketing Degree at Nottingham Trent University whilst […]
