GOOGLE REVIEWS
When I was in New York, amongst all the other wonderful and amazing things within the fascinating film-set streets something I did notice a lot of, was Guerrilla Marketing. I’m not talking about the Phil Collins Cadbury Dairy Milk advert, no Guerrilla Marketing is something completely different. Straying away from traditional marketing methods, Guerrilla marketing […]
Author Archives: Nigel Lamb
28
Mar
Mar
A lot of brands dream of global domination, becoming a worldwide leader in their specific field and being the go to place for their products and services around the world. Having a brand that is used in every country, however, can create substantial difficulties, and lots of brands have fallen foul when they haven’t ensured […]
15
Mar
Mar
With the London 2012 Olympics looming over us, getting closer and closer by the minute, and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]
13
Mar
Mar
South by Southwest technology conference is known for the latest developments of the industry, and fantastic new products to really get the tech mad individuals talking. But this year’s conference has received publicity of a different sort, following a controversial decision by one of the events main participants. BBH Labs marketing agency, launched a campaign […]
Digital Marketing, Social Media, Xposure Archive
Can viral videos and social media really instigate societal change?
09
Mar
Mar
Since Monday 49 million people have all watched one video on YouTube. Even for the latest Justin Beiber track, this volume of traffic notably irregular, but 49 million people, won’t all watch the same video for no reason. The video in question was made and posted by American charity, Invisible Children and is an epic […]
08
Mar
Mar
A couple of weeks ago, we gave you all the info you needed to create your own YouTube channel. Undoubtedly you strode confidently to work the next day logged on to your computer and began to create your channel with all the finesse of a marketing professional. But now you have it, all set up […]
23
Feb
Feb
What’s all the fuss about Pinterest? For the past month I have not been able to escape talk about the latest development in photo blogging websites. Bombarded by blogs and tormented by tweets, I have finally caved to find out about Pinterest and what all the fuss is about. From a niche social network in […]
21
Feb
Feb
Following an article we wrote last year about Burberry’s increased use of social media throughout fashion week in London, it has come to my attention that more brands are embracing the digital age including Topshop who are using their mobile app to engage users throughout the fashion event.
17
Feb
Feb
Watching TV this week, or even listening to the radio would have resulted in you learning about a revolutionary idea in advertising from Bakers Complete. Advertisements made to target dogs (the great untapped market!). The ad is made up of high pitch whistles and barks inaudible to the human ear, but seemingly irritating dogs who visibly react when the advert comes on a TV in the vicinity.
Digital Marketing, Email Marketing, Xposure Archive
How to Create an E-Newsletter You Can Be Proud of
14
Feb
Feb
Why should I have an e-newsletter? It’s more work on top of what you already do, it takes time that you don’t really have, and you can’t be bothered. Why wouldn’t you have an e-newsletter? It took us awhile to embark upon the voyage to producing a newsletter to go out to the hundreds of […]
