Author Archives: Nigel Lamb

We know that someone in your company is not pulling their weight

Once upon a time, a small-medium, UK-based b2b 
spent some of their hard-earned marketing budget on
 a website. Lots of people told them how nice their new
 website looked and, at the time, it was very modern.

STOP! You might be spending too much on your Google Adwords advertising!

Have you been utilising Google’s unique brand of advertising, only to find it’s much more expensive than you first thought? Xposure has compiled a list of the four most common mistakes, so that you can stop unnecessary spending and make your adverts as effective as possible.

Will post targeting change Facebook for small businesses?

Using Facebook for small businesses can be a confusing affair, with so many different options, ways to post and people to post too, often you can be put off before you even start. Having all your fans in one place, ready to hear from you about your business can be great, but we all know […]

Learn branding from the experts at X Factor!

I am now no longer available on a Saturday night, until approximately two weeks before Christmas. My favourite reality TV show is back on ITV and I can’t wait to see which extremely ‘talented’ individual will actually have the ‘X Factor’ this year. Although my enthusiasm waned slightly when Simon Cowel left, as he was […]

8 Essential Ways to Improve Your Email Newsletter

A monthly, weekly or even daily newsletter (if you have the time!) can be a great way to increase engagement with your clients, suppliers and associates. As an opportunity to sell yourselves, your services and all your latest news, there really isn’t a good reason not to take advantage of all those names and email […]

Unique and creative uses of social media

Just when you though you’d seen or been involved with all the social media campaigns you could possibly think of, more buinesses get creative with their strategies, and come up with some truly unique and creative social media campaigns, which blow all others out of the water. We’ve seen give aways, competitions, events and more, […]

7 Things You Didn’t Know About LinkedIn

Vintage style photo with a black and white portrait of a man wearing goggles, set against a weathered book titled 'LINK', symbolising connection and guidance in AI content optimisation and customer targeting.

Well it has been a while since Xposure’s last LinkedIn blog post, so to make sure that you haven’t forgotten about all its wondrous possibilities, I thought I would take some time to shed light on some lesser known LinkedIn features. Often seen as the ugly duckling of the social networks and not quite as […]

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