Author Archives: Nigel Lamb

Digital Marketing

Guerilla in our midst

Posted on by Nigel Lamb
A behind-the-scenes black and white photograph of a vintage film set with a person in a blue gorilla costume, a man in a tuxedo being held by the gorilla, and another man operating a camera on a tripod. The image captures the whimsical and creative atmosphere of early filmmaking, suggesting imaginative ideas for social media posts in the UK marketing landscape for 2026.
28
Jan

Guerilla Marketing is not a new concept and one that was largely brought to the marketing mix by Jay Levinson but the industry has changed this niche channel and often been abused. Advertising has changed over the years, from rational information, to absolute false claims, to educational and then to the entertaining ads we see […]

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Social Media, Xposure Archive

How Obama used Social Networks to interact with his supporters

Posted on by Nigel Lamb
27
Jan

  Barack Obama is the first president of the United States with a facebook page and a youtube channel. Forget the old model of one way television (they talk we listen), the new way to spread your message is through social networking – 2 way interaction, online.

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