GOOGLE REVIEWS
Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their stats: Google […]
Category Archives: Marketing Strategy
21
Aug
Aug
I am now no longer available on a Saturday night, until approximately two weeks before Christmas. My favourite reality TV show is back on ITV and I can’t wait to see which extremely ‘talented’ individual will actually have the ‘X Factor’ this year. Although my enthusiasm waned slightly when Simon Cowel left, as he was […]
01
May
May
Xposure recently worked alongside E-consultancy and Experian by taking part in their annual survey to judge the developments in marketing, specifically current spending and budgets. The survey interviewed over 500 businesses and clients to discover the latest statistics and figures, and to produce the report which will set back those not involved by £250! We’ve […]
Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, Web Design
Top 10 most common spelling mistakes
27
Apr
Apr
Have you ever looked at a sentence you’ve just written and thought, hold on their, something doesn’t look right hear? Spelling can be abit of a nightmare, and even the best of us have days when words just don’t come together… A recent nation-wide survey showed that their are definitely alot of words in the […]
Marketing Strategy, Personas, Xposure Archive
What Alan Sugar and The Apprentice can teach you about keeping an audience!
19
Apr
Apr
Although I have to say that this years offering from The Apprentice and its competitors leaves a little to be desired and it seems like the contestants were chosen more for their entertainment value than business acumen now, I have been watching this years series religiously. We’ve gone as far as weekly sweepstakes in the […]
29
Mar
Mar
When I was in New York, amongst all the other wonderful and amazing things within the fascinating film-set streets something I did notice a lot of, was Guerrilla Marketing. I’m not talking about the Phil Collins Cadbury Dairy Milk advert, no Guerrilla Marketing is something completely different. Straying away from traditional marketing methods, Guerrilla marketing […]
15
Mar
Mar
With the London 2012 Olympics looming over us, getting closer and closer by the minute, and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]
17
Feb
Feb
Watching TV this week, or even listening to the radio would have resulted in you learning about a revolutionary idea in advertising from Bakers Complete. Advertisements made to target dogs (the great untapped market!). The ad is made up of high pitch whistles and barks inaudible to the human ear, but seemingly irritating dogs who visibly react when the advert comes on a TV in the vicinity.
01
Jan
Jan
No one knows what the future holds, but we’re making an educated guess at what lies in store for anyone attempting to embark upon a social media marketing strategy in the new year. From adapting for new media technologies and making websites mobile-friendly, to the collision of personal and professional lives, as social media means […]
19
Dec
Dec
From “maybe she’s born with it” to “just do it” a strapline, can be just about anything, as long as, in theory, it represents your brand. So if you can have almost anything you want, why is it that company straplines, even for massive global conglomerates, are still really annoyingly bad?? Why are there so […]
