Marketing Strategy Category on Xposure -

Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL

Social Proof: Your Complete Guide to leveraging it on your website and why you need it

Posted on 13 March 201621 July 2023 by Nigel Lamb

13
Mar

READ TIME: 7min 30sec.
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.

Continue reading →

Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, XposureDIGITAL

Adwords vs Facebook Ads – Where should you spend your money?

Posted on 16 July 201516 July 2023 by Nigel Lamb

16
Jul

Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their stats: Google […]

Continue reading →

Marketing Strategy, Xposure Archive

Learn branding from the experts at X Factor!

Posted on 21 August 201223 February 2026 by Nigel Lamb

21
Aug

I am now no longer available on a Saturday night, until approximately two weeks before Christmas. My favourite reality TV show is back on ITV and I can’t wait to see which extremely ‘talented’ individual will actually have the ‘X Factor’ this year. Although my enthusiasm waned slightly when Simon Cowel left, as he was […]

Continue reading →

Marketing Strategy, Xposure Archive

Don’t plan your marketing until you’ve read this!

Posted on 1 May 201223 February 2026 by Nigel Lamb

01
May

Xposure recently worked alongside E-consultancy and Experian by taking part in their annual survey to judge the developments in marketing, specifically current spending and budgets. The survey interviewed over 500 businesses and clients to discover the latest statistics and figures, and to produce the report which will set back those not involved by £250! We’ve […]

Continue reading →

Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, Web Design

Top 10 most common spelling mistakes

Posted on 27 April 201211 August 2022 by Nigel Lamb

27
Apr

Have you ever looked at a sentence you’ve just written and thought, hold on their, something doesn’t look right hear? Spelling can be abit of a nightmare, and even the best of us have days when words just don’t come together… A recent nation-wide survey showed that their are definitely alot of words in the […]

Continue reading →

Marketing Strategy, Personas, Xposure Archive

What Alan Sugar and The Apprentice can teach you about keeping an audience!

Posted on 19 April 201223 February 2026 by Nigel Lamb

19
Apr

Although I have to say that this years offering from The Apprentice and its competitors leaves a little to be desired and it seems like the contestants were chosen more for their entertainment value than business acumen now, I have been watching this years series religiously. We’ve gone as far as weekly sweepstakes in the […]

Continue reading →

Marketing Strategy

Guerrilla marketing ideas for small businesses

Posted on 29 March 201211 August 2022 by Nigel Lamb

29
Mar

When I was in New York, amongst all the other wonderful and amazing things within the fascinating film-set streets something I did notice a lot of, was Guerrilla Marketing. I’m not talking about the Phil Collins Cadbury Dairy Milk advert, no Guerrilla Marketing is something completely different. Straying away from traditional marketing methods, Guerrilla marketing […]

Continue reading →

Digital Marketing, Marketing Strategy, Xposure Archive

Ambush Marketing London 2012- make it count!

Posted on 15 March 201223 February 2026 by Nigel Lamb

15
Mar

With the London 2012 Olympics looming over us, getting closer and closer by the minute, and athletes beginning to limber up already, it can’t be denied that upon us once again is a national event, no a global event! Last year we had the royal wedding to bring traffic jams and millions of people to […]

Continue reading →

Content Marketing, Marketing Strategy, Xposure Archive

Adverts for Dogs and Other Marketing Stunts

Posted on 17 February 201223 February 2026 by Nigel Lamb

17
Feb

Watching TV this week, or even listening to the radio would have resulted in you learning about a revolutionary idea in advertising from Bakers Complete. Advertisements made to target dogs (the great untapped market!). The ad is made up of high pitch whistles and barks inaudible to the human ear, but seemingly irritating dogs who visibly react when the advert comes on a TV in the vicinity.

Continue reading →