GOOGLE REVIEWS
Every business no matter how big or small, has a brand and branding. Whether you realise it or not, from day one of trading your business is building a brand. No brand is unchanging, all brands evolve with time and those that were once strong, can wilt and die if the business portrays itself inappropriately […]
Category Archives: Marketing Strategy
28
Nov
Nov
Following the release of the latest United Colours of Benetton shock-vertising campaign featuring photoshopped images of religious and political leaders kissing, I thought an interesting and thought provoking blog would be to consider the effectiveness of adverts that are built to offend. With this in mind, scholars have been arguing for decades whether shock-vertising is […]
Marketing Strategy, Xposure Archive
What you can learn about brand positioning from stars of the Young Apprentice
24
Nov
Nov
I settled down on Monday evening to watch another episode of my guilty pleasure that is the Young Apprentice. I love the standard apprentice, and consequently religiously watch all programming under the apprentice umbrella. Whilst watching the show I noticed a few things, the first, that Harry M should have left, due to his dictator-style […]
Marketing Strategy, Xposure Archive
If you buy this product your life will better- The perils of brand promises
25
Oct
Oct
How close is your brand to your brand promise? When creating a brand, many companies brag all they can, talking up their product or service, telling us how amazing it is. It seems to the unsuspecting customer that the brand can do no wrong, and how did I ever survive without it? Although this may […]
26
Aug
Aug
Stimulate and engage conversation that allows to change perception, diagnose expectations and bring clarity to the dialogue. This is an important image to remember when developing your brand strategy, which is the basis upon which all your communications will stem. It is the most important aspect throughout your brand. Make sure that throughout the […]
17
Aug
Aug
Seeing our favourite celebrities championing well-known products is nothing new to our screens and in the past the launch of a product wouldn’t go ahead without the gleaming white smile of a TV or Film Star permanently placed behind the thing that company wished to sell.
23
Oct
Oct
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your marketplace and where you want it to sit in your marketplace against your competitors. By talking to your customers and also relevant focus groups you can build up a picture of where […]
