GOOGLE REVIEWS
Benefits of Sales Ideas for Black Friday Black Friday is an incredible opportunity for small businesses to boost their sales. By running a Black Friday promotion for your shop or online e-commerce store, you can enjoy several benefits that will help drive the success of your business. The main benefit of running a Black Friday […]
Category Archives: Marketing Strategy
01
Nov
Nov
Online reviews play a pivotal role in shaping your brand’s reputation and influencing potential customers. Google reviews, in particular, can make or break your business’s online presence. They not only provide valuable feedback but also boost your credibility and visibility in search results. If you’re looking to enhance your online reputation with Google My Business […]
Black Friday, Content Marketing, Digital Marketing, eCommerce, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, Marketing Strategy, Personas, SEO, Social Media, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
14 Steps to Rocket Your Black Friday Sales & Leads
18
Oct
Oct
Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]
28
Jul
Jul
As you grow, how do you keep track of your logo, branding, adverts and graphics, images etc? How do you make sure they are used correctly and 3rd parties use the right ones? How do you make sure everything you’ve worked hard for remains consistent and on brand? That’s where digital asset management for small […]
Digital Marketing, Marketing Strategy
How Digital Marketing Can Generate Leads and Increase Sales For Your Business
18
Jul
Jul
Digital marketing is used by businesses to promote their products or services online and expand their reach to a broader audience. It involves creating valuable and engaging content tailored to the target audience, optimising it for search engines, and applying marketing strategies to convert potential customers into paying clients. What is Digital Marketing? This form […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Web Design, XposureWEB
Embracing Google Analytics 4: A Leap Forward from Universal Analytics
24
May
May
Google Analytics has long been the go-to platform for tracking website performance. But from the 1st July, the previous version of Google Analytics; Universal Analytics (UA) which has been around for more than a decade, will no longer collect any data. This means that if you haven’t migrated to the new Google Analytics 4 (GA4) […]
Conversion Rate Optimisation, Marketing Strategy
How a Performance Management Framework Can Help You Make Data-Driven Decisions
19
Apr
Apr
Have you ever wondered how to make sense of all the data your organisation collects? How can you use it to improve performance and achieve your marketing goals? The answer lies in using the performance management framework… Data analysis is essential for any organisation looking to improve its performance. However, it can be overwhelming to […]
08
Mar
Mar
Marketing is the lifeblood of any business, and a marketing plan is like a roadmap that helps you get to your destination. It helps you to define your goals and develop strategies that will help you achieve them. A plan is essential to keep you focused on your target market, help you understand your competition, […]
01
Mar
Mar
Have you ever heard the phrase “word of mouth is the best advertising”? Even with all the bells and whistles of online digital marketing – this old saying is just as true today as it ever was. Referral campaigns are a great way to take advantage of word-of-mouth, and turn it into your own marketing, […]
22
Feb
Feb
The success of any business relies heavily on effective marketing campaigns. Without a strong marketing strategy, it can be hard to make the impact necessary to reach new consumers and build your customer base. That’s why knowing how to plan a successful campaign is key. From deciding who the campaign will target to measuring the […]
