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Data-driven marketing is a powerful tool for businesses to reach their target audience most effectively. Unlike traditional marketing, which relies heavily on intuition and guesswork, data-driven marketing leverages data from multiple sources such as customer surveys, website analytics, social media activity, search engine queries and more. This critical information can be used to create personalised […]
Category Archives: Marketing Strategy
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureHUB
How To Increase Online Sales In 2023
20
Dec
Dec
The start of 2023 is not looking good retail-wise. With the rise in the cost of living in the UK and the increase in energy bills, people across the country are watching what they spend their money on, and how much they spend. So against this financially subdued backdrop, what can you do to increase […]
16
Nov
Nov
As I write this I’m sitting at my desk looking out the window at a dull, grey, drizzly English day in November. Unusually for this time of year though, we have the 2022 Fifa World Cup in Qatar to brighten our outlook, starting in a few days. Now, this World Cup has a lot of […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
What is Tripwire Marketing?
28
Oct
Oct
It’s easier to sell a product or service to someone who has bought from you before. It’s a matter of trust. That’s always been true, it applies to ‘brick and mortar’ shops, and maybe even more to online businesses where you often don’t meet your customer face to face. Selling a so-called “tripwire product” is […]
Conversion Rate Optimisation, Marketing Strategy, XposureHUB
What Is A Customer Journey Map and Why Are They Important?
21
Oct
Oct
What is a customer journey map? Customer journey maps or user journey maps are visual representations of the steps a potential customer takes to make a purchasing decision. They help you identify where your customers are coming from, why they are there, and what actions they take once they arrive. A customer journey map can […]
16
Sep
Sep
Lead magnets are a powerful tool used to generate leads and to entice website visitors into clicking through to learn more about your product or service. Here’s some advice on how to build effective lead magnets – and spoiler, it largely comes down to personas! Yes, again! We have also compiled a list of 27 […]
Conversion Rate Optimisation, Marketing Strategy, Personas, XposureHUB
The 4 big reasons why your ideal client doesn’t buy from you
09
Sep
Sep
Whether your problem is a lack of visitors to your website or app, or a low conversion rate on your website, then the following 4 marketing pillars can help you get more from your digital marketing and improve your conversion rate. Read these 4 very simple but highly important points and think about how you […]
Conversion Rate Optimisation, Marketing Strategy, Web Design, XposureHUB
Why your website doesn’t generate enough qualified leads
19
Aug
Aug
Does your website suffer from poor performance? Have you recently had it revamped, or maybe you are thinking of having it revamped? Well, don’t. Not until you understand more about what is needed to create a lead-generating website. Your website should be part of your online lead-generation efforts. It fits within the lead generation process […]
Conversion Rate Optimisation, Digital Marketing, Marketing Automation, Marketing Strategy, XposureHUB
Xposure Creative Receives Gold SharpSpring Partner Certification
24
Mar
Mar
UPDATE: We are now SharpSpring Platinum Partners. Xposure Creative a provider of AI sales and marketing digital services obtained Gold-Level Certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
Social Proof: Your Complete Guide to leveraging it on your website and why you need it
13
Mar
Mar
READ TIME: 7min 30sec.
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.
