How Obama used Social Networks to interact with his supporters

PLEASE BE AWARE: This is an old article, and while we think there are still nuggets of good advice included here, it may be out of date. Things move very quickly in the world of Digital Marketing, Lead Generation and Conversion Rate Optimisation - so please see our latest news for the most recent advice on how to get more out of your website and online marketing.

Barack Obama is the first president of the United States with a facebook page and a youtube channel. Forget the old model of one way television (they talk we listen), the new way to spread your message is through social networking – 2 way interaction, online.

More can be read about how they used social media on the web during this interview on CNN.

Based on how well he did and how well his campaign team utilised such networks its hard to ignore the power these can deliver. If you need to get a message out then you would do well to research how you can use these systems.

The first stage is to join in. Try them out. And remember this is like a networking event, face to face. Exercise restrain and listen just as much you talk.