Category Archives: XposureDIGITAL

Why “Less is more” when it comes to increasing your email conversion rate

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It’s often assumed bigger is better when it comes to your email database. After all, if you’re sending lots of emails out all the time to a large number of people, you’re bound to get more interest. If only it was so simple. As counter-intuitive as it is, the ‘throwing lots at the wall to […]

Why Social Media Marketing Is Important For Small Businesses

As a small business, it is important to share your brand and what your business does with as many people as possible, and today social media marketing is a critical tool for raising awareness for your business. Social Media sites like Facebook, Twitter, Pinterest, LinkedIn, and Instagram allow users to interact with each other and […]

Meet Our Digital Marketing Apprentice

This week is National Apprenticeship week – the perfect time to talk about the benefits and the how-tos for employers and apprentices, through the eyes of our Digital Marketing Apprentice. What is your current job role? I am the Digital Marketing Apprentice. I’m currently studying for a Digital Marketing Degree at Nottingham Trent University whilst […]

15 simple steps – 3 weeks to Social Media success for SMEs

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Dabbled with social media? Not sure where to start? Or had a few false starts? Then take a look at our 15-step guide to getting your social media on track to the stars. Whether you are a complete novice or have social media sewn up, This simple guide will help make sure you have all […]

There’s no such thing as bad PR? Social Media says otherwise…

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The Burger King’s court of controversy – and why you should’t bury your message in a second tweet. On International Women’s Day 2021 it was good to see that the usual glut of posts asking “but when it’s international men’s day?” were almost non-existent (it’s 19th November BTW). However, the day wasn’t without its controversies. […]

Dates for your 2021 Social Media Diary

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If you’ve ever struggled with what to post on social media, these topical days can help inspire you what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you can pair it with a nice graphic and find a way to tie it into your brand or company.

How to Use Topical Days to Boost Your Social Media in July

Vintage collection of 19th-century items including antique newspapers, postcards, magnifying glass, feather pen, and writing ink.

If you’ve ever struggled with what to post on social media, these topical days can help inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you […]

How To Use Topical Days To Boost Your Social Media in June

2021 Social Media Diary graphic

If you’ve ever struggled with what to post on social media, these topical days can help you boost your social media in June and inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a […]

Avoiding an SEO penalty on Google & Bing during the Coronavirus Pandemic

The current Coronavirus outbreak and the spread of Covid-19 has meant a drastic reduction for businesses and the economy, not only here in the UK but across the globe. Many of our businesses have had to close their doors and change the way business is conducted. Staff have been furloughed and working life in factories […]

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