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Customer advocacy is the act of promoting a brand, product, or service through positive word-of-mouth, recommendations, and reviews. Customer advocacy holds significant importance due to the psychological impact of peer recommendations versus traditional advertising. Simply put, there is no better marketing than positive word of mouth. With social media and online reviews, consumers are more […]
Author Archives: Steve Bissett
Conversion Rate Optimisation, Digital Marketing, Email Marketing, Marketing Automation, Marketing Strategy, Personas, Social Media, XposureDIGITAL, XposureHUB
Digital Marketing Blueprint: Insights From Our Talk at Hucknall Business Club
12
Dec
Dec
Recently, Xposure had the privilege of addressing Hucknall Business Club, sharing invaluable insights into the dynamic world of digital marketing, tailored specifically for small businesses. Here are some of the slides from Steve’s presentation, where we explored the intricacies of our approach, and what you can take away from knowing who your target audience is… […]
eCommerce, SEO, Web Design, XposureWEB
WordPress vs Squarespace vs Wix: Making the Smart Choice for Your Business Website
08
Sep
Sep
Having a website for your business is no longer just an option; it’s a necessity. Your website serves as the online face of your company, operating around the clock as a dynamic, 24/7 sales representative and a direct channel of communication with your target audience. Website builders are online platforms or software tools that enable […]
Digital Marketing, eCommerce, Email Marketing, Marketing Automation, XposureHUB
12 Must-Have Marketing Automations To Grow Your Business
20
Jun
Jun
In this competitive and uncertain business landscape, maximising productivity and efficiency is key to staying ahead. As you juggle multiple responsibilities, wearing all the different hats small business owners need to, finding ways to streamline your marketing efforts and generate more leads becomes crucial. To save time and money you can implement marketing automation to […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Web Design, XposureWEB
Embracing Google Analytics 4: A Leap Forward from Universal Analytics
24
May
May
Google Analytics has long been the go-to platform for tracking website performance. But from the 1st July, the previous version of Google Analytics; Universal Analytics (UA) which has been around for more than a decade, will no longer collect any data. This means that if you haven’t migrated to the new Google Analytics 4 (GA4) […]
10
May
May
To effectively reach your customers and potential customers as a small business owner, email marketing can be one of the best ways. But to make the most of this email marketing, you need a good email list. Creating an email list can be an effective strategy for small and medium-sized businesses to engage with their […]
Conversion Rate Optimisation, eCommerce, UX / User Experience, Web Design, XposureWEB
If your ecommerce website shop was a brick-and-mortar shop
03
May
May
Recently we came across this video from the BBC, and while it made us laugh, it got us thinking about lessons your ecommerce website shop could take from the traditional retail user experience… Think about it this way; have you ever walked into a ‘brick and mortar’ shop and been immediately put off by a […]
Digital Marketing, Email Marketing, Marketing Automation, Social Media, Web Design, XposureWEB
The Apprentice Game, And How Marketing Automation Could Help You
24
Mar
Mar
This year’s The Apprentice has finished with Marnie Swindells taking the crown of Lord Sugar’s £250k investment as their new business partner. At Xposure we run a little game each year, trying to guess who will be fired each week and who we think will be the overall winner. It makes watching the show all […]
08
Mar
Mar
Marketing is the lifeblood of any business, and a marketing plan is like a roadmap that helps you get to your destination. It helps you to define your goals and develop strategies that will help you achieve them. A plan is essential to keep you focused on your target market, help you understand your competition, […]
01
Mar
Mar
Have you ever heard the phrase “word of mouth is the best advertising”? Even with all the bells and whistles of online digital marketing – this old saying is just as true today as it ever was. Referral campaigns are a great way to take advantage of word-of-mouth, and turn it into your own marketing, […]
