GOOGLE REVIEWS
Facebook is trying to turn itself into the online interface of your entire existence – it may already be the main way you communicate with your friends, share content, read the news… Facebook even tells you who you should be friends with and what bands you should like!
Category Archives: XposureDIGITAL
26
Nov
Nov
How to make money using the internet was something of a quandary for advertisers at the dawn of this millennium. It was apparent that the market was going to shift with the new digital dimension rapidly emerging, but could they predict that the key to marketing success would be cute animals and a decades-old […]
Digital Marketing, Facebook Ads, Social Media, Xposure Archive, XposureDIGITAL
How could Facebook’s upcoming changes affect your internet marketing strategy?
26
Nov
Nov
Facebook are planning to cut down on the amount of promotional content its users see on their dashboard. This refers to content from pages they have liked, rather than paid for ads, so all your hard work building an online following will be diminished if you ignore the changes.
Digital Marketing, Google Ads, SEO, XposureDIGITAL
What you need to know about Google’s recent SEO updates
21
Nov
Nov
Google’s updated search algorithm, Penguin 3.0, has landed – or at least slid forcefully in on its belly – and many companies are already seeing dramatic changes to their search rankings. Whether your business can expect a sharp rise or fall depends on several factors.
Digital Marketing, Social Media, Xposure Archive, XposureDIGITAL
Online marketing and some advice from the new generation: ignore social media at your peril!
06
Nov
Nov
Along the axis of time, everything changes: fashions and trends come and go, technology advances and no generation is ever the same.
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
STOP! You might be spending too much on your Google Adwords advertising!
04
Sep
Sep
Have you been utilising Google’s unique brand of advertising, only to find it’s much more expensive than you first thought? Xposure has compiled a list of the four most common mistakes, so that you can stop unnecessary spending and make your adverts as effective as possible.
Conversion Rate Optimisation, Digital Marketing, Email Marketing, XposureDIGITAL
8 Essential Ways to Improve Your Email Newsletter
31
Jul
Jul
A monthly, weekly or even daily newsletter (if you have the time!) can be a great way to increase engagement with your clients, suppliers and associates. As an opportunity to sell yourselves, your services and all your latest news, there really isn’t a good reason not to take advantage of all those names and email […]
05
Jul
Jul
Well it has been a while since Xposure’s last LinkedIn blog post, so to make sure that you haven’t forgotten about all its wondrous possibilities, I thought I would take some time to shed light on some lesser known LinkedIn features. Often seen as the ugly duckling of the social networks and not quite as […]
19
Jun
Jun
From cats in unusual positions, deliberately poor hand drawings to dogs on phones, the meme has popularity beyond belief, a massive audience, and even sites specifically dedicated to people’s latest attempts at silly humour. But can you utilise this to market your business? 1. Make sure that your meme is relevant to your audience. Knowing […]
Digital Marketing, Social Media, XposureDIGITAL
How to Use Twitter for Marketing and Public Relations
29
May
May
As one of the most popular social networking sites ever, with an average audience of (not telling! You’ll have to read our UK Social Media Statistics 2012 post!), it’s important that your company is using social media, and specifically Twitter, to its full potential for marketing and public relations purposes.
