If you’ve ever struggled with what to post on social media, these topical days can help inspire you on what to post. After all, only a few people will like and share a post about your product or blog article, but you’ll get many more for a post saying “Happy New Year”, especially if you can pair it with a nice graphic and find a way to tie it into your brand or company.

To see a more up-to-date list of topical days for social media we have a social media calendar for you to download or request.

7th July – World Chocolate Day

A day that millions of people will celebrate, over something loved by millions. You can use this day to give thanks and a present of chocolates (virtual or in real life) to people you want to recognise for amazing work, etc. #WorldChocolateDay

12th July – New Conversation Day

This is a great opportunity to open dialogue with your followers, prospects, and customers. You can ask whatever you would like, you could make a live Q&A, polls, or quizzes. This helps engagement and getting to know more about the wants and needs of the people following you on social media. You can use this to gather market research that can help you strategise your marketing better. #NewConversationDay

17th July – World Emoji Day

This day will be great for both raising engagement and market research on your followers. Use emojis to ask questions that will help learn more about what customers and prospective customers would like to see from your company and what they like the most from your business. #WorldEmojiDay

21st July – Junk Food Day

This can be a perfect opportunity if you’re a food business, however, whatever business you own, you can spin it. You can talk about ‘cheats’ or hacks that make life easier or something people may not know and ask people to share theirs. This also helps engagement and maybe even learning some new knowledge! #JunkFoodDay

26th July – Parents’ Day

You can use this day to celebrate your parents and/or someone you look up to. It could be someone who inspired you to start your business or someone you ask for advice when times get tough. #ParentsDay

30th July – World Friendship Day

A day to celebrate partnerships between businesses and your customers. Give thanks to them and show your appreciation, if you want to you can even put a sale or small gift in orders as thanks. #WorldFriendshipDay

Remember to always try and use the hashtag for the day (usually the name of the day) as this will get more engagement, also always try and link it to your business in some way (if possible) and happy posting for July! Subscribe to our newsletter here.

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