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What is a topical day? A topical day is a specific day dedicated to something, for example, ‘Time to Talk Day’ on 2nd February. It’s the nation’s biggest mental health conversation and is designed to help people talk about how they feel. There are also some funny ones such as ‘National Hot Dog Day’ on […]
Category Archives: XposureDIGITAL
Conversion Rate Optimisation, Digital Marketing, Email Marketing, Marketing Automation, Marketing Strategy, Personas, Social Media, XposureDIGITAL, XposureHUB
Digital Marketing Blueprint: Insights From Our Talk at Hucknall Business Club
12
Dec
Dec
Recently, Xposure had the privilege of addressing Hucknall Business Club, sharing invaluable insights into the dynamic world of digital marketing, tailored specifically for small businesses. Here are some of the slides from Steve’s presentation, where we explored the intricacies of our approach, and what you can take away from knowing who your target audience is… […]
Black Friday, Conversion Rate Optimisation, Digital Marketing, eCommerce, Marketing Strategy, XposureDIGITAL, XposureHUB, XposureWEB
25 Proven Sales Ideas for Black Friday
06
Nov
Nov
Benefits of Sales Ideas for Black Friday Black Friday is an incredible opportunity for small businesses to boost their sales. By running a Black Friday promotion for your shop or online e-commerce store, you can enjoy several benefits that will help drive the success of your business. The main benefit of running a Black Friday […]
Black Friday, Content Marketing, Digital Marketing, eCommerce, Email Marketing, Facebook Ads, Google Ads, Marketing Automation, Marketing Strategy, Personas, SEO, Social Media, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
14 Steps to Rocket Your Black Friday Sales & Leads
18
Oct
Oct
Introduction to Black Friday Black Friday has become one of the most anticipated shopping events of the year, both for consumers and businesses. Traditionally, it marked the beginning of the holiday shopping season in the US, with retailers offering massive discounts and deals to attract customers. Over time it has spread across the pond and […]
Email Marketing, Marketing Automation, XposureDIGITAL
Mailchimp vs SharpSpring vs Vbout: Email Marketing Automation Showdown
03
Oct
Oct
Have you considered email automation for your business? Email automation isn’t only for the big boys, small and medium sized businesses can greatly benefit from marketing automation – it’s like having an assistant to handle your simplest tasks and it lets you send out professional and engaging emails without breaking a sweat… or your budget! […]
18
Aug
Aug
Social media engagement is about actively participating and connecting with followers through likes, shares, comments, and mentions. It is a vital component in building and nurturing customer relationships, establishing trust, driving customer loyalty, and being shown to a wider audience. What is social media engagement? Social media engagement refers to the interaction and connection with […]
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
Why your Facebook ads and Google ads don’t convert
04
Aug
Aug
Do you currently run or have you ever run Google Ads and been disappointed with the results? Are Facebook ads just a dark-art that never delivered on the return they promised? Have you spent money on them and it felt like you were giving Mark Zuckerburg monthly bank transfers for no return? If so, then […]
28
Jul
Jul
As you grow, how do you keep track of your logo, branding, adverts and graphics, images etc? How do you make sure they are used correctly and 3rd parties use the right ones? How do you make sure everything you’ve worked hard for remains consistent and on brand? That’s where digital asset management for small […]
Social Media, XposureDIGITAL
Unravelling Threads: Instagram’s Next-Gen Social Media Platform for Businesses
07
Jul
Jul
In the ever-evolving realm of social media, Meta (the parent company of Facebook, Instagram and Whatsapp) continues to push boundaries by introducing innovative platforms that cater to specific user needs. The latest offering is Threads, an exciting addition to the Instagram family. Launched yesterday (6th July), Threads was downloaded an incredible 30 million times in […]
Digital Marketing, Facebook Ads, Google Ads, XposureDIGITAL
Facebook Ads or Google Ads? Which one is better for your business
14
Jun
Jun
Do you want to get the most out of your advertising budget? Are you trying to decide between Google Ads and Facebook Ads for your business? It can be difficult to know which one is better for you, as both have their own unique benefits and drawbacks. Digital advertising has become an integral part of […]
