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To effectively reach your customers and potential customers as a small business owner, email marketing can be one of the best ways. But to make the most of this email marketing, you need a good email list. Creating an email list can be an effective strategy for small and medium-sized businesses to engage with their […]
Category Archives: XposureDIGITAL
22
Feb
Feb
The success of any business relies heavily on effective marketing campaigns. Without a strong marketing strategy, it can be hard to make the impact necessary to reach new consumers and build your customer base. That’s why knowing how to plan a successful campaign is key. From deciding who the campaign will target to measuring the […]
Digital Marketing, Social Media, XposureDIGITAL
Which social media platform is the best for your business?
08
Feb
Feb
Why Use Social Media for Business? Are you looking to grow your business and establish an online presence? Are you wondering which social media platforms will offer the best return on investment? Social media has evolved over the years, and now there are multiple platforms for businesses to use. Each platform comes with its strengths […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, Personas, XposureDIGITAL, XposureHUB
What is Data-Driven Marketing?
17
Jan
Jan
Data-driven marketing is a powerful tool for businesses to reach their target audience most effectively. Unlike traditional marketing, which relies heavily on intuition and guesswork, data-driven marketing leverages data from multiple sources such as customer surveys, website analytics, social media activity, search engine queries and more. This critical information can be used to create personalised […]
Conversion Rate Optimisation, Digital Marketing, Personas, Web Design, XposureDIGITAL, XposureHUB, XposureWEB
An entrepreneurs guide to conversion rate optimisation
09
Nov
Nov
Running a business gets more and more complex every year and keeping ahead of competitors is a constant battle. 1 great weapon in the battle is conversion rate optimisation. Reading and implementing our guide to conversion rate optimisation can increase your changes of staying ahead and pulling away. Saving you time and money whilst increasing […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
What is Tripwire Marketing?
28
Oct
Oct
It’s easier to sell a product or service to someone who has bought from you before. It’s a matter of trust. That’s always been true, it applies to ‘brick and mortar’ shops, and maybe even more to online businesses where you often don’t meet your customer face to face. Selling a so-called “tripwire product” is […]
Conversion Rate Optimisation, Digital Marketing, XposureDIGITAL
Beware These Digital Marketing Urban Legends
07
Oct
Oct
We see these horror-stories in digital marketing all the time. And much like urban legends, some of these digital marketing myths are naive and silly, but others are actively harmful to your conversion rate and lead generation…
Digital Marketing, Social Media, XposureDIGITAL
7 Common Social Media marketing mistakes businesses make
23
Sep
Sep
Social media has become a part of our everyday lives. Whether it’s Facebook or Instagram, social media platforms play a huge role in our daily activities. As such, they also serve as a powerful tool for businesses looking to reach out to their target audience. But despite its popularity, social media marketing is often misunderstood. […]
05
Sep
Sep
Why your business needs social media lead generation The term “social media lead generation” is often used interchangeably with “social marketing.” However, there is a difference between the two terms. Lead generation is about generating qualified leads. Social marketing is about engaging with customers through social networks. So, what does this mean for your business? […]
Digital Marketing, Email Marketing, Social Media, XposureDIGITAL
How to run a successful social media contest
15
Aug
Aug
Running a Social Media contest is a great way to get new followers, collect new emails and increase brand awareness. They also give you the opportunity to engage with potential customers and generate leads. A well-run social media contest can bring considerable benefits to your company. The key is to create a campaign that gets […]
