GOOGLE REVIEWS
In an ideal world, everyone who visits your website for the first time fills out a form to download a guide or brochure, signs up for a newsletter, or even just gets in touch with you right away. Moments later, your sales team reaches out to this lead, and they hand over their credit card […]
Category Archives: XposureDIGITAL
Digital Marketing, Social Media, XposureDIGITAL
How Spending 15 minutes on Social Media Can Grow Your Business
19
Mar
Mar
When marketing your business on social media, most people don’t know what to do, how to convey their brand in the right way and to get customers from their social media marketing. Social Media is essential in your business’ marketing today, just by making the right choices on your profile and spending 15 minutes a […]
Content Marketing, Digital Marketing, Google Ads, SEO, Social Media, Web Design, XposureDIGITAL
What you need to know about long-tail keywords
28
Nov
Nov
Following on from last week’s article regarding the change Google is making to their algorithm (BERT) we mentioned long-tail keywords, so I thought I would follow that up with more information about these specific types of keywords and searches. What are long-tail keywords? Every week, according to Google about 15% of searches on Google have […]
Content Marketing, SEO, Web Design, XposureDIGITAL, XposureWEB
How Google’s BERT will affect your website traffic?
21
Nov
Nov
Earlier this month Google announced a major update to Google search, which will or has already affected your rankings and visitors to your website. The change was called BERT. Which is short for Bidirectional Encoder Representations from Transformers. Which is probably why they shortened it to BERT. So what is Google’s BERT? BERT is a […]
Conversion Rate Optimisation, Digital Marketing, Marketing Strategy, XposureDIGITAL
Social Proof: Your Complete Guide to leveraging it on your website and why you need it
13
Mar
Mar
READ TIME: 7min 30sec.
The importance of using social proof in your marketing has been growing for a while now, but 2016 has seen an explosion of ideas around social proof. From simple traditional thank you messages to embedding & sharing of tweets and video testimonials the plethora of ways of communicating with potential clients about how good you are, is enormous.
Digital Marketing, Web Design, XposureDIGITAL
Using the Rugby World Cup to boost your Marketing & Sales
22
Sep
Sep
The Rugby World Cup is here in England and has started with a bang. You see the major brands on TV and in the press using the event to promote their wares, the country is feeling good about it, the pubs are full and most people are enjoying the event so far. So how do […]
Digital Marketing, Facebook Ads, Google Ads, Marketing Strategy, XposureDIGITAL
Adwords vs Facebook Ads – Where should you spend your money?
16
Jul
Jul
Adwords vs Facebook Ads – Where should you spend your money? Both are massive platforms with millions of users, but which is best for you? We are going to take a look at different markets and how the 2 advertising giants fair against each other, but first lets take a look at their stats: Google […]
Digital Marketing, Email Marketing, XposureDIGITAL
6 Things You Need to Know About Email Marketing Regulations
25
Feb
Feb
Email marketing is a great way to keep in touch with your customers and promote your business. And, because it is such a personal medium – after all, you are often contacting somebody using their personal details – there is a great deal of trust that goes along with along with it.
Web Design, Xposure Archive, XposureDIGITAL
Why Responsive Web Design is Important for B2B Businesses
30
Jan
Jan
We may be close to a groundbreaking event in the history of technology. It is predicted that within the next year or two there will be more people accessing the internet through mobile devices than desktops.
Digital Marketing, Facebook Ads, SEO, XposureDIGITAL
The Social Media Market Set to Rock Online Marketing and E-Commerce
05
Dec
Dec
Keeping pace with technology is one of the key battles for all businesses in the Digital Age and soon there is going to be a new battleground, so we had all better sharpen our social media weapons.
